Web copy clinic

Is your website more of a whisper than a wow? Perhaps your message isn’t coming across strongly enough or your content sounds disjointed because it’s been written by different members of your team? Perhaps your site is just not getting found, so you need some help with SEO.

With my website copy review, I’ll share practical tips to help you attract more website visitors and generate those all-important leads and sales.

Introducing the web copy clinic

You’re convinced your web copy could be improved but you can’t quite put your finger on the problem or how to solve it. With my web copy clinic, I’ll diagnose what’s holding your website back and prescribe practical and easily actionable solutions.

During our deep-dive examination, I’ll analyse:

if your messaging is clear and your tone of voice consistent
whether your copy is persuasive and empathetic to your customers' needs
whether your content is arranged logically and optimised for readability
the overall user experience and navigation
whether the content is optmimised for search engines (SEO)
whether your calls to action are persuasive
the accessibility of your website.

How my website copy review works

We'll kick off with a video call to understand your business goals

I'll complete a thorough website copy review

You'll receive a copy action plan packed with actionable recommendations

We'll wrap up with a follow-up call to answer all your questions.

Top tips to transform your website

My website copy review is perfect if you know your website could perform better but you aren’t ready for a complete overhaul. Think about it like refurbishing your home rather than selling it. I’ll cast a professional eye over your content and share practical recommendations and tips.

You’ll receive a report with my recommendations to improve your website. There’s also a follow-up 60-minute video call so you can ask any questions.

Ready for your website’s content wellness check? Let’s knock those words into shape.

Cost of my website copy review

From £499 (sites with 10 or fewer pages)

Need more of a copy overhaul?

If your web copy needs more intensive care, I also offer a full content overhaul service. I’ve helped countless businesses transform lifeless copy into powerful words that sell. Check out my website copywriting page for the full treatment options.

Local to Wiltshire? While I usually meet clients virtually, I’m always happy to meet up to discuss your project over a coffee.

A few words from my lovely clients…

Karen is a fantastic copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website. She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.

If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year and it's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't. Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.

Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence. Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.

Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.

Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!

Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way. I would use Karen's services again for future copywriting material, and would definitely recommend to others.

Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us. All involved in our web project found Karen immensely engaging and easy to work with.