Website copywriting

Research shows that you have just eight seconds to capture a reader’s attention on your website – which means you have to make an instant impact.

Do you feel that your current words aren’t connecting with your customers or you’re finding it hard to describe what you offer succinctly? 

That’s where I can help…as an experienced website copywriter.

Website copy tuned to your customers' needs

Your website is often the first point of contact for potential customers. So, it needs to make the right impression. I create attention-grabbing content that gets your business message across clearly and succinctly.

As a seasoned website copywriter, I use tried-and-tested tactics to engage readers and get them clicking for more information. There’s a lot of psychology in copywriting. It’s important that your content is tuned to your customers’ wavelength and shows how your products or services can solve their problems.

I write content that speaks to your target audience. Whether it’s a caring cheeky vibe you need, I’ll make sure the tone fits your business perfectly.

SEO-friendly copy that brings in new business

Your content will be fully optimised for SEO, with all the right keywords and phrases to drive more visitors to your website. I keep up to date with all the latest search engine optimisation (SEO) tactics – so each and every word will be crafted with this in mind. 

As an SEO-trained website copywriter, I’ll ensure that your content is interesting, engaging and SEO friendly.

Take a look at my blog with some recommended SEO quick wins.

What I offer as a website copywriter

As part of my website copywriting package, you’ll get:

  • a planning session (on Teams) to discuss your goals, brief and messaging
  • in-depth research and competitor analysis to help guide your content
  • high-quality content tailored to your business and customers
  • SEO keyword research (woven into the content)
  • unique meta titles and descriptions for search engine visibility
  • an opportunity to review the content and make tweaks/changes.

I offer a variety of website packages to suit every budget. Investing in a website copywriter is an investment in your business that will reap rewards in the long run. So, get in touch today to learn more.

Cost

From £1799 (for small sites)
Website copywriter as represented by a photo of a laptop with a cup of coffee, notebook and pencil

Yes – I want to learn more!

Whether you’re looking to build a website from scratch or give your current website a makeover, I flex my services to meet your needs and budget. 

I can work with your own web developer and graphic designer. Alternatively, I can also recommend trusted partners to deliver these aspects of your website project. 

Did you know that I also offer social media management, email marketing and blog writing too? I even offer SEO training for business owners. Find out how I helped PR Manager Natalie Richmond with SEO for beginners.

Why not get in touch today to find out more about how I can help your business?

A few words from my lovely clients…

Karen is a fantastic website copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.

She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
Madeline Hall, Website Manager,Saïd Business School
If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.

Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Gwen Glynn, Marketing Manager, The Charity for Civil Servants
Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence.

Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
David Lewis, Designer, Priority
Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.
Alex Drewitt, Owner, A Drewitt Design
Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
Dan Roycroft, Planning Director, Charter House Planning
Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.

I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Angela Pryce, Tea Expert
Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.

All involved in our web project found Karen immensely engaging and easy to work with.
Caroline Styles, Marketing Director, Humberts
From the start, Karen got stuck in and produced the copy within the deadline provided and to the clients' requirements and tone of voice. We are delighted with her work and so is the client!
Zoe Cordey, Blue Bee marketing agency
Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.
Blue Bee marketing agency

Case Study

Transforming Inspire MediLaw’s website

Inspire MediLaw runs medico-legal training for doctors and lawyers. MD Caren Scott asked me to work as the website copywriter and project manager for her new site.

My client’s old website was neglected and did not effectively promote her high-quality training and events. So, it was time for an overhaul.

Working closely with an external developer and graphic designer, I set to work. The result is an eye-catching website that conveys my client’s services in a powerful way. It fits perfectly with the new visual branding. 

Alongside my work as a website copywriter, I’ve since taken on Inspire MediLaw’s wider marketing, including social media, email marketing and e-books (such as lead magnets).

View my portfolio
An example of work for Inspire MediLaw
View my portfolio

Case Study

Beaufort Care Group

Beaufort Care Group (BCG) provides residential care and supported living for children and young people with complex emotional and behavioural needs.

BCG’s old website was text-heavy, difficult to navigate, and inconsistent in style and content.

I was brought in to create new content across the site. Working closely with the team, I produced sensitively written words that clearly capture the unique strengths of each care setting and provide information for patients’ families and local authorities.

I created an ‘at-a-glance’ section with details about each home’s facilities, care support packages and the local area. New case studies also show the difference the team makes to the lives of children in their care.

The team now has a website they can proudly show to prospective families and care agencies.

View my portfolio
Website work for the Beaufort Care Group
View my portfolio

Let's talk about your project

Book a free discovery call for a chat about your marketing

Learn more about my other services

Different ways I can help you

Blog
writing

Engage your readers and increase website visitors with high-quality blogs.

Let's take this off your task list

Email
marketing

Convert readers into customers with eye-catching email marketing.

Get more eyeballs on your emails

Social media
marketing

High-quality social media marketing that builds your reach and following.

Get results on social media