Website copywriting
Research shows that you have just eight seconds to capture a readers’ attention on your website – so you have to make an instant impact.
Do you feel that your current words aren’t connecting with your customers or you’re finding it hard to describe what you offer succinctly?
That’s where I can help…as an experienced website copywriter.
Website copy tuned to your customers' needs
Your website may well be the first point of contact for potential customers. So, it needs to make the right impression. As your website copywriter, I’ll craft content that grabs attention and converts visitors into customers.
There’s a lot of psychology in marketing. I use tried-and-tested tactics to engage readers and get them clicking for more information. I‘ll also nail your brand voice and make sure your content is tuned to your ideal customers.
SEO-friendly copy that brings in new business
Every word will be optimised for SEO to book your search rankings, using proven techniques that will drive more traffic to your website.
You’ll also get meta titles and descriptions (the words that appear on Google’s search results pages). These words need to encourage readers to click on your website…rather than a competitor’s.
I’ll work closely with your website developer to ensure that your website excels in both content and technical SEO.
Yes – I want to learn more!
Whether you’re looking to build a website from scratch or give your current website a makeover, I’ll flex my services to meet your needs.
I can work with your own web developer and graphic designer. If you prefer, I can also manage all aspects of your project, working with trusted partners to deliver the graphic design and technical development.
Did you know that I also offer social media management, email marketing and blog writing too?
Why not get in touch today to find out more about how I can help your business?
What I offer as a website copywriter
I like to keep things straightforward and stress-free:
- We'll discuss your brief and website on a video call
- I'll research your market and competitors
- You'll get engaging, SEO-optimised content
- I'll write your meta titles and descriptions for search engine visibility
- I'll work closely with your website developer and designer on the finer details
- We'll have one round of revisions and some post-design tweaking to perfect everything.
I’ll work flexibly around your needs. So, get in touch today to learn more.
A few words from my lovely clients…
She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website.
She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.
I've worked with her regularly over the past year. It's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't.
Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.
Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.
Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!
It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way.
I would use Karen's services again for future copywriting material, and would definitely recommend to others.
Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us.
All involved in our web project found Karen immensely engaging and easy to work with.
Case Study
Transforming Inspire MediLaw’s website
When Inspire MediLaw’s website wasn’t doing justice to their premium medico-legal training, MD Caren Scott brought me in to lead the refresh. Working with design and development partners, we created a site that matched their professional calibre and new branding.
The success of the website project led to an expanded role. I now handle Inspire MediLaw’s full marketing mix, from social media and email campaigns to creating e-books.
Case Study
Beaufort Care Group
Beaufort Care Group’s original website didn’t reflect their dedication to supporting young people with complex needs. The content was dense, hard to navigate, and inconsistent in tone and messaging.
Working with their team, I rewrote everything with empathy and clarity. Each care setting now has an easy-to-scan overview of facilities, support packages, and location highlights. New case studies showcase real-impact stories.
The team now has a website they can proudly show to prospective families and care agencies.
Learn more about my other services
Engage your readers and increase website visitors with high-quality blogs.
Convert readers into customers with eye-catching email marketing.
High-quality social media marketing that builds your reach and following.