Brochure copywriting
A high-quality printed brochure can set you apart from the crowd at a time when we’re all dealing with digital overload.
As a specialist brochure copywriter, I can help you with high-quality, professional printed marketing that you’ll be proud to show off to customers. I can also take care of the design and print, taking your project from concept to production.
High-quality brochures with a real wow factor
Drawing on my marketing experience with the UK’s best-loved brands, I produce eye-catching brochure content that makes your products or services shine. I’ve written brochures for B&Q, Stagecoach and Marlborough College, as well as many smaller businesses.
As an experienced brochure copywriter, your content will be written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…perfectly balanced with the visual design.
Depending on your needs, I can either manage the graphic design and print elements through trusted partners or work with your own suppliers.
Annual report copywriter
I’ve written annual reports for FTSE 250 companies and public-sector organisations.
Annual reports can be time-consuming to produce, requiring inputs from lots of different areas and often last-minute financial updates. So, let me take that worry off your shoulders.
I can work with you from the earliest concept phase through to drafting, production and the final print, keeping a close eye on every stage of the process. So you can take this tricky task off your to-do list.
Direct sales letters
Alongside my work as a brochure copywriter, I can also help you with sales letters, inserts, leaflets and flyers.
Sales letters need to be eye-catching and easy to skim for time-poor readers. I produce clear, concise and impactful sales letters that get your readers’ attention and don’t end up in the bin.
I can work with you on other related campaign marketing such as email marketing, brochures and website content.
What I offer as a brochure copywriter
- A Zoom session to discuss your campaign objectives
- Project scoping and a content flat plan (with a recommended layout)
- High-quality content produced from interviews/research/background material
- One client review round for tweaks and comments
- Final checking and proofing (2 rounds maximum).
A few words from my lovely clients…
We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!
We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.
Case Study
Exceeding client expectations
GO! Southampton wanted a mid-term review that showcased their achievements supporting local businesses and combating street crime and homelessness.
I worked closely with GO! Southampton’s marketing team to ensure that the review captured the key highlights without overwhelming readers with information. For this project, I interviewed numerous people across the BID and pulled together information from diverse sources.
Despite working to exceptionally short timescales, I delivered the content ahead of time – and my client commented that the end result greatly exceeded his expectations.
Learn more about my other services
High-quality social media marketing that builds your reach and following.
Eye-catching email marketing that converts readers into customers.
Results-driven website content that boosts your website visitors and sales.