If you’ve had a look around my website, you may well have a few questions about working with me.
I’ve answered some of the most common questions I get asked below. But please give me a shout if you have any other queries.
Many businesses do choose to write their own copy, particularly if their budget is very tight. And there’s nothing wrong with that. But I always say that hiring a professional copywriter is a long-term investment in your business. You’re hiring someone who’s trained to write copy that sells.
A customer’s first interaction with your business may well be through your website, email marketing or blogs. So, you need to make the right impression from the start. Often, I’m approached by businesses who’ve written their content but feel it’s not resonating with their audience or delivering results.
As an experienced copywriter, I use tried-and-tested tactics to help you win potential customers over. I look at your business through your customers’ eyes – bringing out your unique selling points and tuning the content to their needs.
What’s more, by outsourcing your copywriting, you won’t have the hassle or stress of completing this yourself. You can take this task off your to-do list and get on with your day job.
I’ve helped dozens of clients with different projects over the years. I work on all sorts of content projects, including:
Get in touch to find out how I can help your business.
I’ve included some rough prices on my ‘services’ pages so you can get a broad idea of the costs. But every project is unique so I’d need to know more about your project to give an exact cost. For instance, some of my blog work involves interviews whereas other projects involve research only. So, the costs vary a little.
Please get in touch so I can give you an individual price for your project.
I’ve worked as a professional copywriter for more than 20 years, both in-house and as a freelancer. I’ve been lucky enough to work with many small businesses and some of the UK’s best-loved brands.
I’m very happy to put you in touch with existing clients if you’d like to know more about what it’s like working with me and the quality of my work.
I’m fortunate that a lot of my work comes through word-of-mouth referrals and repeat business. Some work also comes from website enquiries and social media – particularly LinkedIn.
I’m a mid-priced copywriter. I’m not the cheapest – there are many firms in far-flung lands offering copywriting services for peanuts. But these firms have a reputation for churning out high-volume, low-quality content.
When you hire me, you’re getting an experienced copywriter with proven expertise in crafting high-impact content for many businesses.
I’m an ethical copywriter – so I keep my costs in line with industry rates. Learn more about the going rates for UK copywriters on the ProCopywriters website.
I want you to be really happy with the words I’ve crafted for your business.
When you receive the draft, you may have a few tweaks or comments. That’s all part of the process. My quote includes one review round for you to make any suggestions.
If you later decide you’d like more changes further down the line, that’s fine, too. Additional work would be charged at my rate of £40 per hour.
This really depends on what you need. I’ll agree timescales with you at the start and keep you full updated on progress.
I’m always honest and realistic about the timescales. I’d rather spend a little more time getting it right rather than delivering a rushed job that compromises on quality.
The timescales also depend on how quickly you can get back to me with information and feedback. If there’s a delay, this will impact on the turnaround time.
It’s important that your content is right for you and your business.
I invest a lot of time at the start in understanding the brief and your business to ensure that I understand what you need.
But don’t worry if you do need any changes, I include one round of tweaks and comments in my costs.
Obviously, if you decide to change the brief substantially midway through the project, I’d need to charge additionally for this extra work.
For new client projects, I ask for a 25% deposit. I may ask for staged payments for large projects, but we can discuss this during our initial call.
Life happens and it’s not always possible to give lots of notice when you need some copy. If it’s a blog or a small project, I can usually fit the work in reasonably quickly. For larger projects, I’ll need more notice.
I work flexibly around my clients. My usual working hours are Monday-Friday 9am to 5.00pm. For urgent tasks, occasionally I work unsocial hours (weekends and bank holidays). But I do charge extra for this kind of work and try to avoid weekend working as much as possible (everyone needs a break, after all).
It’s best to drop me a message or give me a call and I’ll let you know if I’m free. If I don’t have any capacity, I can usually recommend other trusted copywriters.
The brief is one of the most important parts of the project. Generally, I meet with clients on video calls, usually via Teams or Zoom. However, if you live locally, I’m always happy to meet up (especially if you buy me a coffee 😉)
Before our meeting, I’ll send a few questions over to you to help me prepare.
For a fun take on this, take a look at my blog on what Mad Men teaches us about the copywriting brief.
Copywriting is my living and it pays my bills. So, I’m not able to offer copywriting for free, I’m afraid.
My costs reflect my experience and the investment I’ve made in keeping my skills and knowledge up to date. But, when you hire me, I guarantee that your copy will be in good hands.
I may well have experience writing about your sector but, to be honest, it’s not a showstopper if I haven’t. What’s important is that I understand what you’re offering and can communicate your unique selling points to your customers and clients.
I’ve written for scientists, engineers, builders, tea experts, estate agents, joiners, financial experts, a supermodel (!?!?) and many others. So, I’m used to adapting my tone to suit different audiences.
I’ll look at your project with a fresh pair of eyes and perspective. My clients often tell me that I’ve found a selling point or angle that they’d never considered or overlooked.
Fortunately, this is exceptionally rare.
If you have to cancel midway through a project, I would charge 50% of the original fee (minimum). That’s because I’ve already committed work to the project.
You may receive emails from ‘SEO experts’ in far-flung lands, offering to get your business website to the top of the Google rankings for next to nothing.
The reality is that no one can guarantee a page 1 ranking on Google – whatever they say. As an SEO copywriter, I can optimise your content to help you get found. In fact, I’ve helped many clients achieve top rankings for the keywords they want to be found for.
I’ve also achieved top Google rankings for my own business (which might be how you’ve found me!)
However, Google rankings are never guaranteed. I’m happy to chat about this in more detail if you’d like to give me a call.
I can help you with all aspects of your social media marketing, including:
Please book a call to discuss how I could best support your business.
Day-to-day social media management starts at £400 per platform per month. These charges are benchmarked against standard industry rates.
My social media training costs start from £599 and an audit from £275.
The exact cost will depend on your platforms and what you need (content, videos, community engagement etc). Please get in touch for further details.
I’d recommend a social media health check – which is an audit of your platforms. This provides an overview of what’s working (and what’s not) and recommendations you can implement straight away.
This health check is an affordable option if you don’t have the funds to outsource your social media marketing.
I’ve managed social media marketing for clients since 2020 – helping businesses build their digital presence and drive leads and sales.
I originally completed my social media training with Kathryn Tyler and Nikki Cochrane, who are both nationally acclaimed experts in this field.
I completed a six-month Advanced Diploma in Strategic Social Media Marketing programme. Graduates from this programme regularly go on to manage social media marketing for top UK brands. So, when you hire me, you’ll be working with a social media specialist who’s trained with the best.
I keep my skills up to date and I’m a founding member of The Social Club, a 200-strong group of female entrepreneurs and social media marketers.
For day-to-day social media management, I ask clients to commit to three months as a minimum. That’s because it takes time to build awareness and grow your social media presence. I’ll be tracking the results weekly and sharing regular updates.
From there, we can make any tweaks as we refine your social media marketing to deliver on your business goals.