Email copywriting

Email marketing is still one of the best and most affordable ways to get your services or products in front of more customers.

But, consumers are being bombarded by emails constantly. So, you’re competing with lots of other businesses to get eyeballs on your emails.

That’s where I can help. As an experienced email copywriter, I write emails that turn readers into buyers.

Turning your readers into customers

Did you know that 47% of UK customers* have bought a product off the back of an email marketing campaign?

There’s a lot of psychology in email marketing. Your email needs to attract instant attention and keep your readers interested. That’s no easy task. But, there’s no doubt about it: a compelling campaign can deliver fantastic results. It’s a great way to connect with potential customers, nurture your prospects and grow your business.

As an experienced email copywriter, I use proven tactics to help draw your readers in and convince them to keep reading.

*Source: Royal Mail

Make a purchase

Eye-catching email campaigns that get results

If you feel like your emails are not really connecting with your readers or your words are lacking a bit of sparkle, then I can help. I write email sequences and campaigns that drive more leads and sales.

As an email copywriter, I’ve written successful campaigns for all kinds of organisations – in the healthcare, training, education, charity and finance sectors. I’ve got proven results to back to up too. Read the case study below to find out how I helped a training provider turn a failing event into a roaring success (and a sell-out).

My email marketing package includes:

A 60-minute video call session to discuss your campaign objectives
An email sequence or campaign tailored to your audience
A review round (for any tweaks or comments)
Uploading the content to your chosen email platform
Graphic design for MailChimp, Active Campaign etc (optional extra).

Cost

From £325 per email campaign (3-4 emails)

Working with an email copywriter

We’ll kick off with a chat about your brief and campaign objectives on a video call. This will help me gather a detailed understanding of your business, customers and goals.

Next, I’ll set to work on the content, tailoring the words precisely to your audience. You’ll have the chance to review the content and make any tweaks before we hit ‘send’.

I can either supply the content for you to distribute or manage the whole mailing from start to finish. I regularly work with an experienced graphic designer to create eye-catching visuals for many email marketing campaigns.

Alongside email copywriting, I can also help you with integrated website and social media marketing campaigns.

A few words from my lovely clients…

Karen is the consummate professional. Her copywriting and social media marketing skills are outstanding. She always takes the time to understand every aspect and concept of your business, product or service before putting pen to paper. Karen’s copywriting and social media marketing skills have been invaluable to Inspire MediLaw. I highly recommend Karen.

Karen is a diligent and consummate freelance copywriter She is also much more, adept at advising on communication strategy, social media and SEO. Karen can provide a one-stop-shop for SME organisations to improve their market reach and profile.

Karen worked with me for six years on supporting eIntegrity marketing and communications. She provided copy for the website and marketing collateral and, more importantly, was able to advise on how to maximise opportunities to realise maximum impact around all marketing channels.

I would not hesitate in recommending Karen to any organisation.

Karen has delivered well researched, interesting and effective email and blog content. With a great attention to detail, quick responses and significant knowledge, it's been great to work with Karen. I would definitely recommend her and look forward to working together on future projects.

We were impressed with Karen's creative skills in supporting us with a recent email marketing project. Karen took time to listen, ask relevant questions, and get a real feel of our independent estate and lettings agency. She delivered great content, and we wouldn't hesitate to approach her again in the future.

Transforming a campaign from low sales to a sell-out

Inspire MediLaw provides medico-legal training for doctors and lawyers. The firm was struggling to sell tickets for a paid webinar on patient consent. The webinar was due to be hosted by eminent legal professionals but it was proving difficult to generate interest in such a dry topic. So, Inspire’s MD (Caren Scott) approached me for help.

I designed a campaign to appeal to Inspire MediLaw’s audience of doctors and lawyers – based on the concept of ‘Are you up to date on the law?’ This campaign increased sales from 5 to 100 in the space of a few days.

My client has since asked me to manage all her marketing following the success of this email copywriting campaign.