Email copywriting

Email marketing is still one of the best and most affordable ways to get your services or products in front of more customers.

But consumers are constantly bombarded by emails. So, you’re competing with lots of other businesses to get eyeballs on your messages. That’s where I can help. As an experienced email copywriter, I write emails that turn readers into real customers.

Proven benefits of hiring an email copywriter

Your inbox is probably overflowing now, just like your customers’ inboxes. But 47% of UK customers* have made a purchase because an email campaign caught their attention. That’s huge! It shows that email marketing isn’t just alive: it’s thriving.

The secret is to make sure your email stands out in a crowded inbox.

As an experienced email copywriter, I use proven tactics to write eye-popping email campaigns that actually get read.

*Source: Royal Mail

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Eye-catching email campaigns that get results

If you feel like your emails are not really connecting with your readers or your words need some added pizazz, then drop me a message. I’ll help you cut through the noise and connect with readers in a way that drives results.

As an email copywriter, I’ve written successful campaigns for all kinds of organisations – in the healthcare, training, education, charity and finance sectors. I’ve got proven results to back that up too. Read the case study below to find out how I helped a medico-legal training provider turn a failing event into a roaring success (and a sell-out).

How the process works:

We'll start with a 60-minute video call to dig into your goals
I'll craft an email sequence that speaks to your target audience
You'll get a chance to review the content and request any tweaks
We'll upload the content and visuals to your chosen email marketing platform and launch your campaign.

If you’re looking for support beyond email campaigns, I can also help with website and social media content – keeping your messaging consistent and your brand voice clear across every platform.

Cost

From £325 per email campaign (3-4 emails)

A few words from my lovely clients…

Karen is the consummate professional. Her copywriting and social media marketing skills are outstanding. She always takes the time to understand every aspect and concept of your business, product or service before putting pen to paper. Karen’s copywriting and social media marketing skills have been invaluable to Inspire MediLaw. I highly recommend Karen.

Karen is a diligent and consummate freelance copywriter She is also much more, adept at advising on communication strategy, social media and SEO. Karen can provide a one-stop-shop for SME organisations to improve their market reach and profile.

Karen worked with me for six years on supporting eIntegrity marketing and communications. She provided copy for the website and marketing collateral and, more importantly, was able to advise on how to maximise opportunities to realise maximum impact around all marketing channels.

I would not hesitate in recommending Karen to any organisation.

Karen has delivered well-researched, interesting and effective email and blog content. With a great attention to detail, quick responses and significant knowledge, it's been great to work with Karen. I would definitely recommend her and look forward to working together on future projects.

We were impressed with Karen's creative skills in supporting us with a recent email marketing project. Karen took time to listen, ask relevant questions, and get a real feel of our independent estate and lettings agency. She delivered great content, and we wouldn't hesitate to approach her again in the future.

Case Study

Transforming low ticket sales to a sell-out

When Inspire MediLaw first approached me, they were struggling to sell tickets for an event on patient consent.

I crafted a campaign that spoke directly to their audience of doctors and lawyers, focusing on staying current within the law. As a direct result of this campaign, ticket sales role from a disappointing five to 100 (and a sell-out).

The team was so impressed that they asked me to lead their website refresh and future email marketing campaigns.

Ready to make your email campaigns work harder for your business? Then get in touch.