Brochure copywriting

A high-quality printed brochure can set you apart from the crowd at a time when we’re all dealing with digital overload.

As a specialist brochure copywriter, I can help you with high-quality, professional print marketing that you’ll be proud to show to customers. I can also manage the design and print, taking your project from concept to production.

High-quality brochures with a real wow factor

As an experienced brochure copywriter, your content will be written with speed readers in mind, with bold headlines, crisp copy and compelling calls to action…perfectly balanced with the visual design. My job is to make your services or products shine.

Depending on your needs, I can either manage the graphic design and print elements through trusted partners or work with your own suppliers.

I’ve produced brochure content for some the UK’s best-loved businesses such as B&Q, Stagecoach, Marlborough College and many smaller organisations. So, your project will be in good hands.

Annual report copywriter

I’ve written annual reports for FTSE 250 companies and public-sector organisations over the past 20 years.

Annual reports can be time-consuming to produce, requiring inputs from lots of different areas and often last-minute financial updates. So, let me take that worry off your shoulders and deliver a top-notch report for your business. I’m used to dealing with short-notice requests and I’m not fazed by changing briefs and requirements.

I can work with you from the earliest concept phase through to drafting, production and the final print, keeping a close eye on every stage of the process. So you can take this laborious task off your to-do list.

Direct sales letters

Alongside my work as a brochure copywriter, I can also help you with sales letters, leaflets and flyers.

Sales letters need to be eye-catching and easy to skim for time-poor readers. I produce clear, concise and impactful sales letters that get readers’ attention and don’t end up in the bin.

I can work with you on other related campaign collateral such as email sequences, brochures and website content to give your marketing a consistent look and feel.

What I offer as a brochure copywriter

A video call (by Teams or Zoom) to discuss your campaign objectives
Project scoping and a content flat plan (with a recommended layout)
High-quality content drawing on interviews/research/background material
A review round for tweaks and comments
Final checking and proofing.

Cost

From £999 for a 16-page brochure

A few words from my lovely clients…

Karen is a master of concision – able to pare back the language to its essence but still to let it ‘sing’.

We really appreciated her thoroughness in checking facts and pushing us to be more robust in stating the actual value of our endeavours, rather than just trotting out details of delivery. We would thoroughly recommend Karen!

Karen did a great job writing copy for some new marketing materials and part of our website. She quickly got to grips with a technical proposal and provided us with clear, consistent content. As a result of her own research Karen thoughtfully challenged some of our assumptions and ideas which was extremely valuable.

We were working under considerable time pressure and the project grew in scope almost daily, despite which Karen was very flexible and a pleasure to deal with. I would highly recommend Karen’s services and look forward to working with her again.

Exceeding client expectations

GO! Southampton (Southampton’s BID) wanted a mid-term review that showcased their achievements in supporting local businesses and combating street crime.

I worked closely with GO! Southampton’s marketing team to ensure that the mid-term review captured the key highlights without overwhelming readers with information. For this project, I interviewed numerous people across the local business community and pulled together information from a wide variety of sources.

Despite working to exceptionally short timescales, I delivered the content ahead of time – and my client commented that the end result greatly exceeded his expectations.