Technology copywriting

From cybersecurity to AI and aviation, I can help you tell your technology stories in a way that connects with readers.

As an experienced technology copywriter, I bring clarity to tech messaging, crafting copy that informs and engages – without sacrificing technical accuracy.

How I can help you as a technology copywriter

From web copy and blogs to case studies and thought leadership pieces, I can help with copy that:

Injecting personality into your tech content

Think about the last piece of technical content that actually held your attention. Chances are, it spoke to you like a human being, not a technical manual.

I turn complex tech topics into clear, conversational copy while retaining 100% accuracy. By speaking to your audience in an authentic (and human!) way, your tech copy will cut through the noise in a crowded space. No AI slop here. Just human-powered words that people want to read.

My copy makeover (before and after)

Here’s a short extract of web copy I put together for one of my tech clients. The business was struggling to communicate its complex services to non-technical readers.

*Company name changed.

Original content from the client

Meteor Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.

These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time

Copy makeover

Meteor Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.

We apply our engineering expertise to bring you the highest-quality products – on time, every time. And we’re constantly developing new innovations to improve operational efficiency for our customers.

Our watchwords are quality, safety and reliability.

Turning complex tech into clear, compelling copy

As a specialist technology copywriter, I’ve written about world-leading technology innovation, helping industry leaders like QinetiQ and Inmarsat with their marketing. But I don’t just work with big firms; I also help many start-ups and smaller tech businesses.

I’ve worked on all kinds of projects, including writing:

blogs that establish industry expertise
website content that drives leads and sales
engaging case studies
high-converting landing pages
award submissions that earn acolades and PR coverage
high-quality annual reports

What's involved in working with a technology copywriter?

We’ll kick off with a briefing session by video call or phone. I’m happy to meet in person if you’re within a reasonable travelling distance of Wiltshire (say, Hampshire, Surrey, Berkshire, Dorset or London).

Next, I’ll have a good look through your website, any background documents you’ve shared, and ideally chat with any technical experts involved in the project. Then it’s time for the most important bit: drafting your content.

I’ll keep you updated on progress as everything moves forward. Once I’ve shared the draft, you’re welcome to suggest edits, tweaks, or ask questions at any time. I want you to be 100% happy with the words.

Like what you see?

Let’s bring your tech to a wider audience.

A2Z Cloud: powering business successs

As part of a long-standing collaboration, I’ve produced regular blog posts, business case studies, and SEO-friendly web content for this world-leading business engineering company.

I’ve also drafted award submissions that have helped A2Z Cloud win regional business awards.

Puma Engineering: precision in every word

Drawing on my experience as a technology copywriter, I helped Puma Engineering with a major website refresh. The firm manufactures high-pressure, precision equipment for the oil, gas, and petrochemical industries, serving clients such as BP and ExxonMobil.

I'm proud to work as a technology copywriter for some great clients...

FTA

I helped this world-leading flight school attract new talent through blogs and student success stories.

Haworth Castings: how blogging put them ahead of key competitors

My bi-monthly blogs have helped this Hampshire engineering leader claim page 1 Google rankings for many of their top keywords.

Inmarsat: making satellite tech soar

Inmarsat, a world leader in satellite communications, wanted to bring its aviation technology to a global audience with a new marketing brochure. The brochure was aimed at business leaders and industry decision-makers who weren’t necessarily technical experts. So, the content needed to be understood by a broad audience of aviation customers.

Clayton Herschel: bringing infrared tech to life

As a technology copywriter, I produced high-impact brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.

QinetiQ: marketing complex tech with clarity and impact

I helped this world-leading technology company launch their new blog series and create insightful content that achieved exceptional click-through rates.