Technology copywriting
Whether you’re talking about AI, cybersecurity or aviation, your technology content needs to be clear and engaging – without losing any of the technical accuracy.
As an experienced technology copywriter, I craft content that informs, inspires, and drives action. From sharp web copy to in-depth blogs and powerful case studies, I help your tech stand out and connect with readers.
Why use a technology copywriter?
Translating tech concepts into accessible language is no easy task. As a specialist technology copywriter, I bring clarity to your messaging with razor-sharp copy that:
- bridges the gap between technical accuracy and readability, making complex concepts accessible without dumbing down
- shows how your solutions can solve customers’ problems and make their lives easier
- adds personality and a human touch to dry tech subjects.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are it spoke to you like a human being, not a technical manual.
Let’s face it: most technical copy reads like it was written by robots, for robots. It’s often littered with acronyms and jargon. But your readers are human and they deserve better. As a specialist technology copywriter, I take a completely different approach – breathing life into dry topics with conversational, engaging copy that connects with readers without compromising technical accuracy.
By speaking to your audience in an authentic (and human!) way, your tech copy will cut through the noise in a crowded technology space.
My copy makeover (before and after)
Want to see some results? Here’s a short extract of web copy I put together for one of my tech clients.
*Company name changed.
Original content from the client
Meteor Engineering Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the backbone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
Copy makeover
Meteor Engineering Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest quality products – on time, every time. And we’re continually developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
What is involved in working with a technology copywriter?
It’s all about collaboration. If you decide to work with me, I’ll take the time to get to know your technology, your goals, and what your audience truly cares about. Whatever the project, I always start with a proper briefing session, whether that’s over a video call or face to face.
I don’t just scratch the surface. I’ll dive into your existing materials, website, and documentation and, if possible, speak directly with your technical team to get under the skin of your product or service.
Throughout the project, I’ll keep you in the loop with regular updates. When the first draft lands, you’re welcome to suggest edits, tweaks, or ask questions. I’m here to make sure the final content hits the mark and you’re 100% happy with it.
A few of my technology clients…
I’ve written about some of the world’s leading technology innovations, helping industry leaders like QinetiQ and Inmarsat communicate their complex solutions with clarity and impact. Whether you’re a global tech giant or an innovative startup, I bring the same commitment to crafting content that connects and converts.
As a technology copywriter, I’ve worked on all kinds of projects that have involved creating:
- engaging blogs that establish industry expertise
- compelling website content that drives leads and sales
- insightful case studies
- high-converting landing pages
- award submissions that get results
- high-quality annual reports
- click-worthy email marketing campaigns
- eye-catching print brochures
- informative presentations (no death by PowerPoint here)
- white papers that position your as a thought leader.
See how I’ve helped other clients bring their tech stories to life – check out the case studies below.
I'm proud to have worked with some great tech clients...
FTA
Blending my aviation marketing expertise with storytelling, I helped this premier flight school attract global talent through compelling blogs and student success stories.
Inmarsat: making satellite tech soar
When Inmarsat, a world leader in satellite communications, needed to showcase their aviation technology, I translated complex capabilities into clear, compelling benefits that resonated with industry decision-makers.
A2Z Cloud: powering SaaS success
As part of a long-running collaboration, I’ve produced regular blogs, business case studies and SEO-friendly web content for this world-leading SaaS company. I’ve also drafted awards submissions that helped A2Z Cloud win regional business awards, further raising the company’s industry profile.
Puma Engineering: precision in every word
This Hampshire engineering firm needed website content as precise as their work. Drawing on my experience as a technology copywriter, I translated their complex offerings into clear, accessible and interesting language that perfectly captured their expertise and delighted Puma Engineering’s team.
Clayton Herschel: bringing infrared tech to life
I produced high-impact and compelling brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
Haworth Castings: How smart blogs put my client ahead of key competitors
My bi-monthly blogs didn’t just boost traffic: they helped this Hampshire engineering leader claim top Google rankings for its top keywords, delivering measurable impact.
QinetiQ: communicating complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create compelling content that spoke directly to their target audience.