Technology copywriting
Whether you’re talking about AI, cyber security or aviation, your technology content needs to be clear and engaging – without losing any of the technical accuracy.
As an experienced technology copywriter, I transform dry technical content into compelling stories that resonate with your audience. From insightful web copy to thought-provoking blogs and customer case studies, I’ve got you covered.
Why use a technology copywriter?
Translating tech concepts into accessible language is an art. As a specialist technology copywriter, I bring clarity to your messaging with razor-sharp copy that:
- bridges the gap between technical accuracy and readability, making complex concepts accessible without dumbing down
- shows how your solutions can solve customers’ real-world problems and make their lives easier
- adds personality and a human touch to tech subjects, ensuring your content is both informative and engaging.
Injecting personality into your tech content
Think about the last piece of technical content that actually held your attention. Chances are it spoke to you like a human being, not a technical manual.
Let’s face it: most technical copy reads like it was written by robots, for robots. But your customers are human, and they deserve better. As a specialist technology copywriter, I take a completely different approach – breathing life into dry topics with conversational, engaging copy that connects with readers without compromising technical accuracy.
My copy makeover (Before and after)
Want to see some results? Here’s a short extract of web copy I put together for one of my tech clients.
*Company name changed.
Original content from the client
Meteor Engineering Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.
These values and goals still form the back bone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time
New content
Meteor Engineering Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.
We apply our engineering expertise to bring you the highest quality products – on time, every time. And we’re continually developing new innovations to improve operational efficiency for our customers.
Our watchwords are quality, safety and reliability.
What is involved in working with a technology copywriter?
Great technical content starts with understanding. Whatever the project, I begin with an in-depth conversation (either on a video call or face-to-face). This is important to help me grasp not just your brief, but your technology and your goals.
I’m meticulous about research. I’ll dive deep into your existing materials, website and documentation. Plus, if you need me to chat with your technical team, I’m all ears.
At every stage of your project, I’ll keep you updated on progress. Once I send the draft, you’re welcome to suggest tweaks or add comments as we progress. I want to ensure you’re 100% happy with your content.
A few of my clients…
I’ve helped industry leaders like QinetiQ and Inmarsat communicate their complex solutions with clarity and impact. Whether you’re a global tech giant or an innovative startup, I bring the same commitment to crafting content that connects and converts.
I’m experienced in all kinds of technology copywriting, including:
- engaging blogs that establish industry expertise
- compelling website content that drives leads and sales
- insightful case studies that showcase your impact
- high-converting landing pages
- awards submissions
- accessible annual reports
- click-worthy email marketing
- eye-catching print brochures
- impactful presentations
- white papers that position your as a thought leader.
Read more about my customer projects in the case studies section below.
I'm proud to have worked with some great tech clients...
FTA
Blending my aviation marketing expertise with storytelling, I helped this premier flight school attract global talent through compelling blogs and student success stories.
Inmarsat: making satellite tech soar
When this satellite communications leader needed to showcase their aviation technology, I translated complex capabilities into clear, compelling benefits that resonated with industry decision-makers.
A2Z Cloud: powering SaaS success
As part of a long-running collaboration, I’ve produced regular blogs, business case studies and SEO-friendly web content for this world-leading SaaS company. I’ve also drafted awards submissions that helped A2Z Cloud win regional business awards, further raising the company’s industry profile.
Puma Engineering: precision in every word
This Hampshire engineering firm needed website content as precise as their work. I translated their complex offerings into clear, accessible and interesting language that perfectly captured their expertise and delighted Puma Engineering’s team.
Clayton Herschel: illuminating innovation
I produced high-impact and compelling brochure content for this world leader in infrared technology. My client was delighted with the results and asked me to help with further marketing for an international exhibition.
Haworth Castings
My bi-monthly blogs didn’t just boost traffic: they helped this Hampshire engineering leader claim top Google rankings for its top keywords, delivering measurable impact.
QinetiQ: communicating complex tech with clarity and impact
I helped this world-leading technology company launch their new blog series and create compelling content that spoke directly to their target audience.