Technology copywriting

Whether you’re working in AI, cyber security or aviation, your technology content needs to be clear and engaging – without losing any of the technical accuracy.

As an experienced technology copywriter, I write content that cuts through complexity and jargon. Armed with 20 years’ copywriting experience, I can help you with insightful web copy, blogs, case studies, white papers and more.

Why use a technology copywriter?

As a technology copywriter, I’ll bring clarity to your messaging with razor-sharp copy that:

Injecting personality into your tech content

Tech content should never be boring. But a lot of tech content simply lacks personality or sparkle – so it fails to connect with readers. As an experienced technology copywriter, I take a completely different approach – breathing life into dry topics with human-to-human (not robotic) copy. I write with a conversational, friendly tone designed to connect with readers. But, the content is always rooted in technical accuracy.

My copy makeover (Before and after)

Want to see the results from my copy work? Below you can see the original content supplied by a client (from the old website) and my rewrite.

The old copy was long-winded and wordy. It didn’t explain the company’s offerings clearly. The new content conveys Meteor’s* services succinctly and the unique selling points they bring to every project.

*Company name changed.

Original content from the client

Meteor Engineering Solutions was established in the year 1995 with a number of strategic goals in mind. To deliver a quality product, on time at a competitive price. To regularly review our systems to ensure continuous improvements can be made.

These values and goals still form the back bone of the Company today. The services and products that our client base require demands that we perform to the highest level throughout every contract to ensure that the process plant we service is returned to production at the earliest possible moment to ensure that throughput can return to its maximum performance level in the shortest possible time

New content

Meteor Engineering Solutions has more than 20 years’ experience in designing, manufacturing and installing high-precision pressure products for customers in the petrochemicals, power generation, oil and gas and subsea industries.

We apply our engineering expertise to bring you the highest quality products – on time, every time. And we’re continually developing new innovations to improve operational efficiency for our customers.

Our watchwords are quality, safety and reliability.

What is involved in working with a tech copywriter?

Each project is different but I always like to meet clients (virtually or in-person) to chat about the brief. This is so important when I’m writing about technical products or services. If you’re able to provide background material, videos, links to relevant web pages, that’s really helpful too.

I’m forensic with my research (often this can take longer than the actual writing). So, I’ll have a good around your website and draw on any brochures, leaflets, videos or other background you provide. I’m always happy to chat with technical members of your team too. Armed with this copy, I can then get cracking on your copy. At every stage, I’ll keep you updated on progress and you’ll be able to make tweaks or add comments as we progress. I want to ensure you’re 100% happy with your content.

A few of my clients…

I’ve written for world-leading tech companies such as QinetiQ and Inmarsat, as well as smaller engineering, software and life science businesses. I can turn my hand to all kinds of copywriting, including:

Read more about some of my projects in the case studies section below.

Like what you see?

Let’s have a chat about your technology project.

I'm proud to have worked with some great tech clients...

FTA

FTA is a world-class commercial flight school that attracts students from around the globe. I created blogs and case studies to help the marketing team promote FTA’s training to new audiences. This work has drawn on my background in marketing for the aviation sector.

Inmarsat

I produced a new brochure to market Inmarsat’s world-leading satellite communications technology for prospective aviation customers around the world.

Working closely with the in-house Marketing team, I wrote succinct, insightful copy that explained the company’s highly technical offerings clearly and accurately.

A2Z Cloud

A2Z Cloud is an award-winning SaaS company that helps businesses streamline their operations and work in a smarter way using Zoho software.

Over the past two years, I’ve produced regular blogs, business case studies and SEO-friendly web content for the Marketing team. I’ve also drafted awards submissions that helped the company win regional business awards, further raising their profile across the industry.

Puma Engineering

I helped this Hampshire-based engineering company move from a text-heavy old website to a brand new website that explained their complex services clearly and effectively. The team at Puma Engineering have been delighted with the results.

Clayton Herschel

Clayton Herschel is a world leader in infrared technology. The company asked me to produce copy for a new marketing brochure. The copy describes a technical topic in a straightforward way that non-technical people can understand. My client was delighted with the results and asked me to help with further marketing for an international exhibition.

Haworth Castings

For many years, I’ve produced bi-monthly blogs for this world-leading engineering company based in Hampshire. The topics are highly technical – focused on the company’s sand casting and gravity die casting. Working closely with the technical team, my blogs have had a significant impact on Haworth Castings’ website traffic and helped them achieve number 1 Google rankings for five top keywords.

QinetiQ

I’ve provided outsourced editorial support to this internationally renowned FTSE250 company for some years, working closely with the Marketing team on blogs, poster campaigns and feature articles.