Retail copywriting
Every product tells a story – from a handcrafted kitchen to a perfectly blended tea. The challenge is to make your story stand out in today’s crowded marketplace. That’s where I come in.
As an experienced retail copywriter, I craft words that don’t just describe products: they spark interest and desire. With years of experience helping both boutique brands and retail giants, I’ll transform features into benefits that resonate with your ideal customers.
Turn your products into must-haves
Think about the last time you fell in love with a product. Chances are, it wasn’t just about the item itself – it was about how it made you feel or the problem it solved. Great retail copy taps into these emotional triggers, turning browsers into buyers.
As a specialist retail copywriter, I write copy that connects with your readers and inspires more clicks and sales. Using tried-and-tested copywriting tactics, I’ll show customers what makes your products special and persuade them to hit ‘buy’.
Telling your brand story
Buying decisions are often emotional ones. People buy from brands they trust.
Today’s consumers want to know the face behind the brand, the passion behind the product, and the values that drive your business.
Through compelling brand storytelling, I can help you forge genuine connections with your audience, building the trust that leads to lasting customer relationships and, ultimately, more business.
What I offer as a retail copywriter
From solar panels to tea, I’ve written about all kinds of products. Whatever your market, my job is to find the right angle to bring out the product’s unique features and catch a buyer’s eye.
As a specialist retail copywriter, I can help with:
- engaging product descriptions that help customers envisage your products in their lives
- high-converting sales pages that guide visitors smoothly from interest to final sales
- authentic brand storytelling that resonates with your audience
- beautifully designed print brochures that capture attention and drive action
- email campaigns that convert, transforming subscribers into loyal customers
- scroll-stopping social media content that sparks interest in your products.
For website content, every word is strategically optimised for search engines, ensuring your products get discovered by the right people at the right time.
I love working with household brands and small businesses. Here are a few examples of my work as a retail copywriter.
Stagecoach: making transport pop
From eye-catching bus stickers to snappy promotional flyers, I’ve helped Stagecoach‘s marketing team bring their vibrant brand to life across multiple campaigns.
B&Q: championing sustainable living
When B&Q launched their first eco publication, they needed content that would inspire customers to think green. I crafted engaging stories about sustainable forestry, eco-friendly homes and smart insulation that turned complex topics into must-reads.
Angela Pryce (tea expert) – brewing up great content
How do you capture the personality of one of Britain’s most respected tea experts? You need website copy as vibrant as a cup of Earl Grey.
Working with TV personality Angela Pryce, I created content that reflected her energetic style and showcased her expertise.
Tucker Joinery: crafting words for this family business
For this family-run joinery business, I created website content as carefully crafted as their bespoke kitchens and furniture. The result was copy that captured their heritage, skill and attention to detail.
As their agency put it: “The wonderful copy played a huge part in bringing Tucker Joinery’s story to life.”
My copy makeover (Before and after)
Below you can read a short sample of copy I wrote for the Southampton BID (Business Improvement District), which is responsible for supporting retailers and other businesses across the region.
Original content from the client
In our first BID term we focussed on improving the trading environment to become a place for business to thrive. We delivered saving schemes for our members, supported investment opportunities and developed ways to retain skills and talent within the city. Your business is our business, which is why we think it’s critical that we provided a united voice for our members to lobby for matters than mean the most to you.
In our next BID term we plan to focus on understanding and preventing the root causes of crime and anti-social behaviour in the city centre to protect our businesses – your safety is our priority.
New content
We’ve worked tirelessly to ensure that Southampton is a place where businesses thrive. The BID has delivered saving schemes for our members, supported investment opportunities and introduced new ways to retain skills and talent within the city.
We’ve provided a voice for businesses, lobbying on issues that matter to you and ensuring that your views are presented on all local projects.
We will also build on our progress in tackling the root causes of crime and anti-social behaviour in the city centre to protect our businesses.