Retail copywriting
Every product tells a story – from a handcrafted kitchen to a perfectly blended cup of tea. The challenge is to make your story stand out in today’s crowded marketplace. That’s where I come in.
As an experienced retail copywriter, I craft words that don’t just describe products: they spark interest and intrigue. With years of experience helping both small businesses and retail giants, I’m here to help you get your products in front of more customers.
Turn your products into must-haves
When was the last time you fell in love with a product? You probably didn’t actually fall in love with the product – it was more about how it made you feel or the problem it solved. Great copy taps into these emotional triggers, turning browsers into buyers.
As a specialist retail copywriter, I write copy that taps into those desires and inspires more clicks and sales. Using tried-and-tested copywriting tactics, I show customers what makes a product special and persuades them to hit ‘buy’.
Telling your business story
Buying decisions are often emotional ones. People choose brands they trust, connect with, and believe in. Today’s consumers want to know the face behind the brand, the passion behind the product, and the values that drive your business.
That’s where storytelling comes in. I can help you build lasting connections through authentic, emotionally resonant stories that go beyond the surface. Whether it’s sharing your own story, spotlighting a trusted collaborator, or showing how real customers are using your products, I can help you bring your stories to a wider audience.
What I offer as a retail copywriter
From solar panels to tea, I’ve written about all kinds of products. My job is to find the right angle to bring out the product’s unique features for potential buyers.
As a specialist retail copywriter, I can help with:
- engaging product descriptions that turn your products into must-haves
- high-converting sales pages that guide visitors smoothly through the buyer journey
- authentic brand storytelling that resonates with your audience
- beautifully designed print brochures that attract interest and drive action
- email campaigns that convert browsers into loyal customers
- scroll-stopping social media content that builds brand awareness and drives higher website visits.
For website content, every word is strategically optimised for search engines, ensuring your products get discovered by the right people at the right time.
I love working with household brands and small businesses. Here are a few examples of my work as a retail copywriter.
Stagecoach: making transport pop
From eye-catching bus stickers to snappy promotional flyers, I’ve helped Stagecoach‘s marketing team bring their vibrant brand to life across multiple campaigns.
B&Q: championing sustainable living
When B&Q launched their first eco publication, they needed content that would inspire customers to think green. I crafted engaging stories about sustainable forestry, eco-friendly homes and smart insulation that turned complex topics into must-reads.
Angela Pryce (tea expert) – brewing up great content
How do you capture the personality of one of Britain’s most respected tea experts? You need website copy as vibrant as a cup of Earl Grey.
Working with TV personality Angela Pryce, I created content that reflected her energetic style and showcased her expertise.
Tucker Joinery: crafting the right words for this local business
For this family-run joinery business, I crafted website content with the same care and precision they bring to their bespoke kitchens and furniture. The copy reflects their heritage, craftsmanship, and eye for detail.
My copy makeover (Before and after)
Below you can read a short snippet of copy put together for the Southampton BID, which is responsible for supporting retailers in the city and bringing in more inward investment.
Original content from the client
In our first BID term we focussed on improving the trading environment to become a place for business to thrive. We delivered saving schemes for our members, supported investment opportunities and developed ways to retain skills and talent within the city. Your business is our business, which is why we think it’s critical that we provided a united voice for our members to lobby for matters than mean the most to you.
In our next BID term we plan to focus on understanding and preventing the root causes of crime and anti-social behaviour in the city centre to protect our businesses – your safety is our priority.
New content
We’ve worked tirelessly to ensure that Southampton is a place where businesses thrive. The BID has delivered saving schemes for our members, supported investment opportunities and introduced new ways to retain skills and talent within the city.
We’ve provided a voice for businesses, lobbying on issues that matter to you and ensuring that your views are presented on all local projects.
We will build on our progress in tackling the root causes of crime and anti-social behaviour in the city centre to protect our businesses.