Retail copywriting

Whether you’re selling a handcrafted kitchen, premium tea or solar panels, you have one goal: to make your products unmissable. That’s where I come in.

As an experienced retail copywriter, I craft words that don’t just describe products; they spark interest and curiosity. With years of experience supporting businesses of all shapes and sizes, I’m here to help you turn browsers into buyers.

Turn your products into must-haves

Think about the last time you bought something new. Perhaps you chose the product because it made your life easier, solved a problem or made you feel good. Great copy taps into these emotions.

As a specialist retail copywriter, I write copy that sparks interest, builds desire, and encourages action. I use proven techniques to highlight what makes your products unique and persuades customers to hit the buy button.

Telling your business story

Today’s consumers aren’t just buying products – they’re often buying into your story, your people and your passions.

I can help you with storytelling that builds deeper, more meaningful connections with your audience. Whether it’s sharing the story behind your business, spotlighting the people and partners who make it possible, or showing how customers are using your products, I craft stories that feel genuine and engaging.

By bringing these stories to life and sharing them in the right places, I help you reach a wider audience.

What I offer as a retail copywriter

From t-shirts to solar panels, I’ve written about all kinds of products. My job is to find the right angle to bring out your products’ unique features and appeal to buyers.

As a specialist retail copywriter, I can help with:

engaging product descriptions that turn your products into must-haves
email campaigns that convert browsers into loyal customers
scroll-stopping social media content that drives more traffic to your website
authentic storytelling that resonates with your readers
beautifully designed print brochures that spark interest in your products
high-converting, SEO-savvy sales content.

Want to see the results I can deliver?

Here’s some sample copy I wrote for TOT Shirts, which produces merchandise for some of the biggest names in entertainment and sports, including Metallica, Oasis, and West Ham Football Club. The new copy is direct, engaging and succinct.

Original content from the client

TOTShirts is one of the UK’s leading garment decorators providing a full range of merchandising and support services to the music arts, leading brands and everyone in between here in the UK and beyond.

At our fully equipped 75,000 sq. ft, self contained premises located in North London we have specialised dedicated in-house departments that deliver every aspect of garment decoration.

These include screen & digital printing, embroidery, along with heat transfer. All supplemented with a comprehensive range of finishing services. We pride ourselves on delivering the finest results. On time. Everytime.

Our Journey began small in 1984, since then we have grown to be the favoured choice of Music Merchandisers, Fashion Designers, Sport Clubs, Brands, Promoters and Corporates whilst maintaining our passion and ability to look after those just starting out.

My copy makeover

TOT Shirts is one of the UK’s leading garment decorators. From small beginnings in 1984, we’re now the go-to supplier for many of the biggest names in music, fashion, sport and retail.

From screen and digital printing to embroidery and stickers, we offer a complete range of garment decoration and merchandise services. We can customise almost anything – t-shirts, hoodies, baseball caps, tracksuits, workwear, beanies, bags and more. If it’s a textile or paper, we can decorate it.

From our 65,000-square-foot production facility in London, we can manage everything from concept to fulfilment, delivering high-quality items on time…every time.

Want to learn how I can help your business?

Let’s get your products in front of more customers.

I love working with small businesses and high-street brands. Here are a few examples from my work as a retail copywriter.

Stagecoach: making transport pop

From eye-catching bus stickers to snappy promotional flyers, I’ve helped Stagecoach‘s marketing team bring their brand to life across multiple campaigns.

B&Q: championing sustainable living

B&Q approached me to write their first-ever employee eco-publication. Working to tight deadlines, I crafted articles on sustainable forestry, eco-homes, and smart insulation, which included engaging case studies from across their UK teams.

Angela Pryce (tea expert) – brewing up great content

Angela Pryce is one of the UK’s top tea experts, who regularly shares her expertise on TV and in top retail publications. Angela was looking to create a new website. Working closely with Angela, I created content that captured her world-leading knowledge of the tea industry, bringing her expertise to a wider audience.