Property copywriting
We all know it’s a tough market out there in the property sector right now. Between the cost-of-living crisis and cautious buyers, every property listing has to work harder than ever.
As an experienced property copywriter, I can help with results-focused copy that drives more property sales.
Property copywriting that gets results
A whopping 78% of property hunters start their search online. If your listings and website content don’t grab attention immediately, you’re losing business from the get-go.
Of course, when you’re marketing a property, you’re selling a lifestyle, not just a house. You need to ensure that prospective buyers instantly understand your property’s unique selling points, prompting them to get in touch and book a viewing.
As a seasoned property copywriter, I write about the benefits (not just the features) of a property. You won’t find any cliches or overused phrases in my property copywriting. Instead, you’ll get personality-packed content that delivers results.
An experienced property copywriter
I work with estate agents, planning consultants, and developers on a wide range of marketing activities, including:
- SEO-friendly website content that ranks on Google
- Property particulars that generate more clicks and enquiries
- Case studies that people want to read
- Social media content that builds awareness
- Print ads that drive leads and sales
Alongside my professional career as a property copywriter, I also have first-hand experience in property restoration and letting. So, I understand the practical ins and outs of the property industry.
My copy makeover (Before and after)
Here’s a short example of content I rewrote for a high-street estate agent.
Original content from the client
The historic city of Lincoln offers a wide range of amenities such as shops, restaurants, schools, university and cultural and leisure pursuits, including the quaintly historic Cathedral Quarter and beautiful Bailgate area.
Lincoln train station has a direct train to London (Kings Cross from 120 minutes).
Nearby leisure pursuits include the nearby Lakeside Nature Reserve and various walking trails at the River Witham.
The copy makeover
Lincoln is one of the country’s finest medieval cities, with a beautiful cathedral and castle alongside cobbled streets and individual shops. The Cornhill Quarter is perfect for a spot of retail therapy, with independent and high-street brands, as well as fantastic restaurants and coffee shops.
Lincoln is also within easy reach of beautiful countryside, including the Lakeside Nature Reserve. There are direct trains to London from Lincoln in two hours.
SEO-friendly website copy that gets results
If you’re not optimising your website content for search, you’re missing a trick these days.
I specialise in creating SEO-savvy content to boost visibility on search engines and increase website traffic.
Local SEO is particularly important for estate agents and builders. So, I’ll optimise your content with carefully chosen keywords and phrases that help your properties get found.
I keep up to date with all the latest SEO tactics and strategies to help you stay ahead of your competitors.
Social media marketing for estate agents and builders
If you’re finding social media marketing a bit of a headache, I can also manage your platforms or train your team…whichever works best for you.
I can take care of everything, from creating and publishing content to responding to comments and messages. As a qualified social media strategist, I can help you build a strong digital presence and get your business in front of more clients.
I also run social media training to give you and your team the skills, confidence, and up-to-date know-how to get better results online.
I'm proud to work as a property copywriter for many clients. See just a few examples below.
Palmer & Partners estate agents: transforming leads into sales
When a Suffolk and Essex estate agency wanted to refresh their email marketing, they asked me to help. The goal: create a template that was impactful yet easy for customers to engage with.
The new results-driven emails are now helping them generate more sales.
Humberts estate agents: rebuilding a property giant
I worked with this national estate agent to revamp their website, collaborating across their residential, rural, commercial, and rental teams. The result was fresh content that aligned with their bold new brand identity and highlighted their reputation as one of the UK’s leading property experts.
Tucker Joinery: where craftsmanship meets copy
Tucker Joinery wanted their new website to showcase generations of woodworking expertise from their family business. I crafted copy that told their story of master craftsmanship, bespoke design, and heritage – bringing their values to life online.
Every page reflects the same attention to detail they put into their stunning kitchens and cabinetry.
D&N Construction: building stories that last
D&N Construction, one of Salisbury’s most respected builders, wanted website content that truly reflected their craftsmanship and strong local reputation.
I developed landing pages and case studies that showcased their expertise – especially their skill in restoring listed buildings.
The project was such a success that D&N asked me to take on their print advertising as well.
Charter House Planning: bringing planning projects to life
When a leading planning agency needed help telling their story online, I stepped in to transform their digital presence.
Working closely with their team, I crafted clear, informative and digestible landing pages and success stories that showcase their expertise in navigating complex planning processes.