Property copywriting
We all know it’s a tough market out there in the property sector right now. Between the cost-of-living crisis and cautious buyers, every property listing has to work harder than ever.
As a seasoned property copywriter, I can help you with results-focused copy that drives more property sales.
Property copywriting that gets results
Did you know that 78% of property hunters start their search online? If your listings and website content don’t grab attention immediately, you’re losing business from the start.
Of course, when you’re marketing a property, you’re selling a lifestyle – not just a house. You need to ensure that prospective buyers understand the property’s unique selling points instantly, prompting them to get in touch and book a viewing.
As a seasoned property copywriter, I write about the benefits (not just the features) of a property. You won’t find any cliches or overused phrases in my property copywriting. Instead, you’ll get personality-packed copy that delivers results.
An experienced property copywriter
Over the years, I’ve worked on all kinds of projects for estate agents, planning agencies and builders. And I’d love to help your business too.
I’ve delivered proven results with:
- SEO-friendly website content that ranks on Google
- Property particulars that generate genuine interest
- Case studies that people want to read
- Social media content that builds your brand
- Print ads that drive leads and sales
Alongside my professional career as a property copywriter, I also have first-hand experience in property restoration and management. So, I understand the ins and outs of the industry.
My copy makeover (Before and after)
I was asked by a high-street estate agent to put together some information about the city of Lincoln to accompany property particulars. Take a read of the original content and my rewritten version.
Original content from the client
The historic city of Lincoln offers a wide range of amenities including shops, restaurants, schools, university and cultural and leisure pursuits including the quaintly historic Cathedral Quarter and beautiful Bailgate area. Lincoln train station has a direct train to London (Kings Cross from 120 minutes). Nearby leisure pursuits include the nearby Lakeside Nature Reserve and various walking trails at the River Witham.
New content
Lincoln is one of the country’s finest medieval cities, with a beautiful cathedral and castle alongside cobbled streets and quaint shops. The Cornhill Quarter is perfect for a spot of retail therapy, with independent and high-street brands, as well as fantastic restaurants and coffee shops. It’s also within easy reach of beautiful countryside, including the Lakeside Nature Reserve. Lincoln has direct trains to London in two hours.
Thumb-stopping website copy that gets results
If you’re not optimising your website content for search, you’re missing a trick these days.
I specialise in creating SEO-rich content to boost your visibility on search engines and drive more traffic to your website.
Local SEO is particularly important for estate agents and builders. So, I’ll optimise your content with carefully chosen keywords and phrases that will drive more traffic to your website. If you prefer, you’re also welcome to supply your own keywords for me to weave into the content.
Social media marketing for estate agents and builders
If you’re finding social media marketing a bit of a headache, I can also manage your platforms or train your team…whichever works best for you and your business.
If you opt for full social media management, I’ll take care of everything, from creating and publishing content to responding to comments and messages. As a qualified social media strategist, I understand how to build your digital presence online and get your business in front of more of your ideal clients.
Alternatively, if you’d prefer to keep things in-house, I can also deliver social media training for you and your team, tailored precisely to your needs.
I'm proud to work as a property copywriter for many clients. See just a few examples below.
Palmer & Partners estate agents: transforming leads into sales
When this Suffolk and Essex estate agency needed to revamp their valuation emails, I stepped in. The challenge was to create a template that packed a punch without overwhelming prospects.
The new valuation emails is helping the business drive more sales.
Humberts estate agents: rebuilding a property giant
Picture this: a national estate agency needs an entire website rewritten against a tight deadline. Working across their residential, rural, commercial, and rental divisions, I crafted content that matched their bold new brand identity while showcasing their position as a UK property leader.
Copywriting for property interiors firms
Tucker Joinery: where craftsmanship meets copy
How do you capture generations of woodworking expertise in words? For Tucker Joinery’s new website, I wove together their story of master craftsmanship, bespoke design, and family heritage. Every page reflects the same attention to detail they put into their stunning kitchens and cabinetry.
Copywriting for builders and construction companies
D&N Construction: building stories that last
Salisbury’s premier builder needed website content as solid as their construction work. I crafted compelling landing pages and case studies that showcase their specialty in breathing new life into listed buildings. The project expanded to include print ads that showcased D&N’s client success stories.
Charter House Planning: bringing planning projects to life
When a leading planning agency needed help telling their story online, I stepped in to transform their digital presence.
Working closely with their team, I crafted compelling landing pages and success stories that showcase their expertise in navigating complex planning processes.