Healthcare copywriting
Healthcare content needs to be clear, direct and clinically accurate. You can’t risk confusion, ambiguity or, worse still, misinformation.
Patients are looking for timely medical information online while busy healthcare professionals want fast access to healthcare news and research.
As an experienced healthcare copywriter, I can help you with engaging, digestible content for both patient and clinical audiences.
Clear, compelling healthcare marketing
Healthcare information is often heavy on jargon and buzzwords, which can cause confusion and undermine the message. I approach healthcare copywriting in a different way, focusing on creating clear, concise content that gets straight to the point.
From dementia care to diabetes management and mental health, I write content that is accessible and engaging. As an experienced healthcare copywriter, I also understand the strict regulations that come with healthcare marketing. And I’ll ensure that your content ticks all the right regulatory boxes.
My copy makeover (Before and after)
Want to see the results from my copy work? Below you can see the original content supplied by a client (from the existing website) and my rewrite.
Original content from the client
Beaufort Care Groups aim is to provide children and young people with support, encouragement and new life experiences, through our commitment to changing and improving their lives we create safe and nurturing environments, where positive relationships can be built, growing their resilience and confidence to achieve their personal best.
Today Beaufort Care Group has 8 residential homes across Bournemouth and Dorset caring for young people aged 8-18 years old with complex emotional and behavioural needs. All the homes are in quiet residential areas.
New content
Beaufort Care Group provides high-quality residential care for children and young people with complex emotional and behavioural difficulties.
We have eight residential homes for children and young people aged 8-18 in Dorset, as well as supported living accommodation for young adults. The homes are all situated in quiet residential areas – giving young people a tranquil space to grow, develop and heal.
An experienced healthcare copywriter
Over the past 10 years, I’ve written for all kinds of healthcare professionals and organisations – including Health Education England, medical diagnostics companies, clinical trials teams and the National Institute for Healthcare Research (NIHR).
I’ve crafted content for many different audiences, including doctors, consultants, allied healthcare professionals and patients. Alongside my work as a healthcare copywriter, I’m also involved in PPI (public patient involvement) research and I’ve helped with communications on numerous NHS, NIHR and NICE studies.
Sensitively written and empathetic
I have particular expertise in writing content for patient groups – and I’ve worked with numerous healthcare organisations on recruitment materials for clinical trials, research studies and surveys.
For example, I’ve written website content for a major UK acne research study, commissioned by NICE to assess the effectiveness of spironolactone to treat acne.
I also advised the clinical trials team on how to use social media effectively to find patient volunteers. The subsequent social media campaign has won many accolades in the healthcare sector.
Just a few examples of my healthcare copywriting projects...
- Editing patient information and providing social media guidance for a study assessing online questionnaires for eczema
- Advising on communications for various clinical trials, including a current study looking at the use of medicines in pregnancy
- Editing an online survey for the Citizen Advice initiative on skin tone
- Providing social media training for the National Institute of Healthcare Research
- Drafting leaflets and email content for a research study looking at how community pharmacists could play a larger role in managing skin conditions.
Read more about my work with healthcare clients
National Institute for Healthcare Research
I designed and delivered a two-hour training session on social media marketing for the National Institute for Healthcare Research (NIHR). This focused on how to use social media to encourage greater public involvement in healthcare research, particularly Facebook and Instagram. I advised on how Instagram Reels, Stories and video could be used to generate more interest amongst potential clinical trials volunteers.
Healthcare copywriting for Salisbury Hospice Charity
I produced the main landing page content for Salisbury Hospice Charity’s new website. This included creating an information hub on the hospice for patients and their families – with details about palliative care, therapies, accommodation and hospice-at-home service.
The content needed to explain the hospice’s services in an empathetic and reassuring way for patients and their families.
Beaufort Care Group
I’ve produced all the copy for Beaufort Care Group’s (BCG) new website. BCG provides high-quality residential care for children and young people with complex needs.
I worked closely with the team to ensure that the content reflected the unique strengths and selling points of each of their eight residential homes and supported accommodation across the south of England.
eIntegrity (Health Education England)
I spent eight years working with eIntegrity/Health Education England to promote NHS e-learning around the world. The profits from licence sales are reinvested in the NHS. When I started working with eIntegrity, NHS e-learning was only being licensed to a few countries. Now, it’s used in more than 100 countries…thanks in part to the marketing work.
As a healthcare copywriter for eIntegrity, I developed the website from scratch and managed major email marketing campaigns and content marketing. My articles have been republished by the NHS and also by the Royal College of Anaesthetists, helping to bring eIntegrity to a wider audience.
I was also instrumental in getting eIntegrity’s social media marketing off the ground.