Copywriting for universities
Students are bombarded with information about higher education choices. So, you have only a precious few moments to capture their attention with your marketing and show what makes your institution special. That’s where I can help.
As a specialist copywriter for universities, I help the UK’s top institutions attract brilliant students through compelling, well-crafted content.
Telling your unique story
Your university is unique and you have incredible stories to tell, from inspirational student journeys to pioneering research. You’re not just promoting a university…you’re shaping futures and changing lives. I’ll help you capture all that magic in a way that connects with your audience.
As a seasoned copywriter for universities, I specialise in crafting content that doesn’t just inform – it also inspires readers. I bring years of experience in crafting high-quality content for some of the top universities in the UK, including the London School of Economics and the University of Oxford.
So, whatever your marketing project, I can make your voice shine.
Content perfectly tuned to your audience
I take the time to understand your ethos and goals before I write a single word. Whether you want something playful, empathetic or more formal, I’ll deliver copy that is perfectly in tune with your university, your audience and your project.
I’m focused on getting results. So, every word I write is designed to meet your goals. And, because I write for universities all the time, you won’t have to waste time explaining the basics. I’ve got the experience to hit the ground running.
Hire an experienced copywriter for universities
With 20 years of experience in writing for the higher education sector, I can help you with just about any kind of project imaginable, including:
- online course/programme pages that convert
- engaging student life and accommodation content
- impactful alumni communications
- compelling open day materials
- university profile documents
- ghostwriting for senior university leaders
- attention-grabbing email campaigns
- exhibition guides
- relatable and engaging case studies
- accessible research case studies and updates
- voice-over scripts for university videos
- online content and print marketing for your departments
- parent-focused guides.
Alongside writing copy, I also have experience of developing strategic messaging and tone of voice guidelines for universities. Whatever your project, drop me a line and let’s chat about how we can bring your project to life.
My copy makeover (Before and after)
See how I transformed content for a client looking to promote their BSc in Computer Science.
Original content from the client
Computer science is a wide-ranging discipline that offers entry into careers in many different areas. On this programme, you’ll explore both theory practice of innovative and experimental computer science, equipping you with diverse technical skills for a career as a computing professional. The programme includes workshops so you can gain practical experience while you study. There are opportunities to collaborate with other students on these projects.
New content
Gain in-demand skills and open the doors to a host of exciting careers with our industry-led computer science degree.
From designing video games to helping protect the world from malicious cyber attacks, our computer science degree covers all of this and more. With our degree, you’ll get to collaborate with students and staff on practical projects and challenges from the start.
Easy to work with and flexible
As a seasoned copywriter for universities, I’m friendly, affable and easy to work with. My clients will tell you that I always hit my deadlines!
I know that timings can move, particularly on large projects. So, I’ll work as flexibly as possible to fit with your project timings. Once I’ve started work, I’ll keep you fully updated on progress throughout so we can hit those all-important deadlines.
A personal service, at sensible prices
Unlike large agencies, you’ll work directly with me – you won’t get passed between different team members. I deliver agency-quality work without the agency prices (or the fancy office overheads).
Before becoming a freelancer, I was Marketing Editor at the University of Southampton. I understand the particular challenges universities face and I’ve worked in-house in academic settings. Today, as a freelancer, I’m proud to write for several top 20 UK universities. My clients trust me to get on with the job and deliver results.
I'm proud to work with some of the UK's universities. Here are just a few examples
London School of Economics (LSE)
When LSE needed to revitalise their undergraduate programme pages, they approached me for help.
Working to exceptionall tight deadlines, I delivered compelling content for over 40 programmes, breathing new life into department overviews.
Following the success of this project, LSE has since asked me to write the content for their postgraduate programme pages.
University of Oxford: Saïd Business School
As a copywriter for universities, I was heavily involved in the major website refresh for Saïd Business School, helping the team to rationalise 11,000 pages from their old website. This involved rewriting existing content and consolidating pages. I also created landing page content for key sections, including living and learning in Oxford.
Due to the success of this project, I’ve also been asked to help with numerous follow-on projects, including writing 150 business profiles for the university’s associate fellows and editing more than 100 alumni blogs.
Solent University
Fast-paced university marketing requires versatility and precision. Working alongside Solent’s in-house team, I’ve produced everything from prospectuses to annual reports, collaborating with academics and designers to create marketing materials that inspire future students.
University of Southampton
From compelling web content to dynamic recruitment campaigns, I’ve helped Southampton tell their story across multiple channels. Working closely with Southampton’s Marketing team, I’ve crafted engaging alumni magazines, accommodation guides, newsletters, and campus signage that connects with students at every touchpoint.