Copywriting for universities
If you want to attract the very best students to your university, then your marketing needs to stand out from the crowd.
Students are bombarded with information about higher education choices. So, an uninspiring website or social media content will quickly lose their interest. Your university’s distinctive selling points need to come across loud and clear. That’s where I can help, as an experienced copywriter for universities.
Attracting the very best students
From blogs to social media content, I can help you with all kinds of marketing content.
I write for some of the top universities in the UK, including the London School of Economics and the University of Oxford.
Whatever the project, I dedicate a lot of time to research and planning to ensure I can bring out your unique selling points. Ultimately, this helps me craft content that persuades students to book an open day, visit and apply. As an experienced copywriter for universities, I’ll adapt my writing style to match your tone of voice precisely.
Hire a higher education copywriter
Over the past 20 years, I’ve worked on a huge range of marketing projects for leading universities – both as a freelancer and an in-house copywriter. Here’s just a small selection of the projects I’ve worked on as a copywriter for universities:
- online course/programme pages (UG and PG)
- online content for study, accommodation and leisure pages
- alumni communications
- open day guides and maps
- university profile documents
- accommodation guides
- ghostwriting for senior university leaders
- exhibition guides
- case studies
- internal communications
- voice-over scripts for university videos
- email marketing
- online content and print marketing for departments
- guides for parents.
Getting the right tone of voice
Finding the right tone is hugely important in all student marketing. That’s why I spend a lot of time on research to understand the needs of your audience and their demographics.
I’ll flex my style to fit your tone of voice guidelines. I also have experience of developing strategic messaging and tone of voice guidelines for universities. Please get in contact if you’d like to know more about my strategic consultancy.
Easy to work with and flexible
As a seasoned copywriter for universities, I’m friendly, affable and easy to work with. My clients will tell you that I always hit my deadlines!
I know that timings can move, particularly on large projects. So, I’ll work as flexibly as possible to fit with your project timings. Once I’ve started work, I’ll keep you fully in the loop on progress.
A personal service, at sensible prices
As a freelance copywriter for universities rather than an agency, I don’t have plush city centre offices or high overheads – so I can offer an individual service at competitive rates.
But, most importantly, you’ll be working with me – and me alone. You won’t be passed from pillar to post around a team of agency staff. I take care of all the copywriting when you hire me.
An experienced copywriter for universities
I’m proud to write for several top 20 UK universities. My clients trust me to get on with the job and deliver results.
In my pre-freelance days, I worked as Marketing Editor at the University of Southampton. I looked after the university’s marketing for UG and PG programmes and provided copywriting support to more than 20 academic schools.
So, I’m experienced in working alongside academics and professional services staff and I understand the challenges universities face.
My copy makeover (Before and after)
Want to see the results from my copy work? Below you can see the original content supplied by a client (from the existing website) and my rewrite.
My client wanted new landing page content for their undergraduate programmes. She wanted the copy to draw out the key selling points of the courses more clearly and potential career opportunities. The new text is short, and punchy, focusing on the interesting and rewarding careers available to graduates.
Original content from the client
Computer science is a wide-ranging discipline that offers entry into careers in many different areas. On this programme, you’ll explore both theory practice of innovative and experimental computer science, equipping you with diverse technical skills for a career as a computing professional. The programme includes workshops so you can gain practical experience while you study. There are opportunities to collaborate with other students on these projects.
New content
Gain in-demand skills and open the doors to a host of exciting careers with our industry-led computer science degree.
From designing video games to helping protect the world from malicious cyber attacks, our computer science degree covers all of this and more. With our degree, you’ll get to collaborate with students and staff on practical projects and challenges from the start.
I'm proud to work with some of the UK's universities. Here are just a few examples
London School of Economics (LSE)
LSE’s marketing team brought me in to write new content for their undergraduate programme pages. This involved producing content for 40+ pages as well as writing department overviews. The project was completed ahead of schedule, to tight deadlines. Due to the success of this project, LSE has since asked me to help with further projects.
University of Oxford
As a copywriter for universities, I was heavily involved in the University of Oxford’s major website refresh, helping the team to rationalise 11,000 pages from their old website. This involved rewriting existing content and consolidating pages. I also created main landing page content for several key sections, including living and learning in Oxford.
Due to the success of this project, I’ve also been asked to help with numerous other projects. Recently, this has involved creating 150 business profiles for the university’s associate fellows and writing/editing more than 100 alumni blogs.
Solent University
I’ve worked on regular marketing projects for this world-class university, producing content for prospectuses, brochures, leaflets, flyers, posters and annual reports. I worked closely with the in-house marketing team, academics, external designers and many others – often with exceedingly fast turnaround times.
University of Southampton
As a freelancer, I’ve helped the University of Southampton with many marketing projects, involving web content, alumni magazines, recruitment campaigns, accommodation brochures, newsletters, signage, posters and more.
I developed the University’s first-ever style guide, which was adopted across all academic schools, and ran a popular copywriting course for academic teams.