Copywriting for universities
Students are bombarded with information about higher education choices. So, you only have a precious few moments to capture their attention and show what makes your institution special. That’s where I come in.
As a specialist copywriter for universities, I work with some of the UK’s leading universities to craft content that stands out, speaks directly to students, and inspires them to take the next step.
Telling your unique story
Your university has something special to offer…and powerful stories to tell. From life-changing student experiences to world-leading research, your work has real impact. You’re not just promoting a university…you’re shaping futures and changing lives. I’ll help you capture all that magic in a way that connects with your readers.
As a seasoned copywriter for universities, I bring years of experience in crafting high-quality content for some of the UK’s top universities, including the London School of Economics and the University of Oxford.
So, whatever your marketing project, I’ll make your voice shine.
Content perfectly tuned to your audience
I take the time to get to know your university – your values, your goals, and the kind of message you want to share – before writing a single word. Whether you’re after something light and friendly, warm and empathetic, or more on the formal side, I’ll make sure the tone is carefully tuned to your institution and your students.
I’m all about writing with purpose, so every piece of content is created with your goals in mind. And because I work with universities regularly, there’s no need to start from square one. I understand the landscape, so we can get straight to creating content that works.
Hire an experienced copywriter for universities
With 20 years of experience in writing for the higher education sector, I can help you with just about any kind of project imaginable, including:
- online course/programme pages that convert
- engaging student life and accommodation content
- impactful alumni communications
- compelling open day materials
- university profile documents
- ghostwriting for senior university leaders
- eye-catching email campaigns
- exhibition guides
- relatable and interesting case studies
- research case studies and updates
- voice-over scripts for university videos
- online content and print marketing for your departments
- guides for parents.
Alongside content writing, I also have experience of developing strategic messaging and tone of voice guidelines for universities. Whatever your project, drop me a line and let’s chat about how we can bring your project to life.
My copy makeover (Before and after)
Here’s a short extract from undergraduate content I rewrote for a top UK university.
Original content from the client
Computer science is a wide-ranging discipline that offers entry into careers in many different areas. On this programme, you’ll explore both theory and practice of innovative and experimental computer science, equipping you with diverse technical skills for a career as a computing professional. The programme includes workshops so you can gain practical experience while you study. There are opportunities to collaborate with other students on these projects.
New content
Gain in-demand skills and open the doors to a host of exciting careers with our industry-led computer science degree.
From designing video games to helping protect the world from malicious cyber attacks, our computer science degree covers all of this and more. With our degree, you’ll get to collaborate with students and tutors on practical projects and challenges from the start.
Easy to work with and flexible
As a seasoned copywriter for universities, I’m friendly, affable and easy to work with. My clients will tell you that I always hit my deadlines!
I know that timings can move, particularly on large projects. So, I’ll work as flexibly as possible around your project timings. Once I’ve started work, I’ll keep you fully updated on progress and keep everything running smoothly.
A personal service, at sensible prices
Unlike large agencies, you’ll work directly with me – you won’t get passed between different team members. I deliver agency-quality work without the agency prices (or the fancy office overheads).
Before becoming a freelancer, I was Marketing Editor at the University of Southampton. I understand the particular challenges universities face and I’ve worked in-house in academic settings. Today, as a freelancer, I’m proud to write for several top 20 UK universities. My clients trust me to get on with the job and deliver results.
I'm proud to work with some of the UK's top universities. Here are just a few examples
London School of Economics (LSE)
When LSE needed to revitalise their undergraduate programme pages, they approached me for help.
Working to exceptionall tight deadlines, I delivered compelling content for over 40 programmes, breathing new life into programme overviews.
Following the success of this project, LSE has since asked me to complete a similar content overhaul of their postgraduate pages.
University of Oxford: Saïd Business School
As a copywriter for universities, I was heavily involved in a major website refresh for Saïd Business School, helping the team to review and refresh 11,000 pages from their old website. This involved rewriting existing content and consolidating pages. I also created landing page content for key sections, including living and learning in Oxford.
Due to the success of this project, I’ve also been asked to help with numerous follow-on projects, including writing 150 profiles for associate fellows and editing more than 100 alumni blogs.
Solent University
Fast-paced university marketing requires versatility and precision. Working alongside Solent’s in-house team, I’ve produced everything from prospectuses to annual reports, collaborating with academics and designers to create marketing materials that inspire future students.
University of Southampton
From compelling web content to dynamic recruitment campaigns, I’ve helped Southampton tell their story across multiple channels. Working closely with Southampton’s Marketing team, I’ve crafted engaging alumni magazines, accommodation guides, newsletters, and campus signage that connects with students at every touchpoint.