Copywriting for universities
Prospective students are bombarded with information about higher education options. So, you only have a few seconds to capture their attention and show what makes your institution special.
As a specialist copywriter for universities, I work with some of the UK’s leading institutions, crafting creative content that inspires students to book an open day, visit and, ultimately, apply. Whatever your marketing project, I can help you with high-quality content that makes your institution stand out.
Telling your unique story
From world-leading research to a brilliant student experience, I’ll shine a spotlight on what sets your university apart, and capture your unique strengths in a way that connects with readers.
As an experienced copywriter for universities, I’ve written for LSE, the University of Oxford, the Courtauld Institute of Art, and several other top universities. So, your marketing content will be in good hands.
Content perfectly tuned to your audience
I take the time to get to know your university – your values, your goals and the message you want to share – before writing a single word. Whether you’re after something light and friendly, warm and empathetic or more formal, I’ll make sure the tone is carefully tuned to your institution and your readers.
Every piece of content is created with your marketing goals in mind. And because I work with universities all the time, we won’t need to start from square one. I understand the higher education landscape, so we can get straight to work creating compelling content.
Hire an experienced copywriter for universities
With 20 years of experience writing for the higher education sector, I can help you with just about any kind of project imaginable, including:
- online course/programme pages that convert
- engaging student life and accommodation overviews
- alumni communications
- open day materials
- university profile documents
- ghostwriting for senior university leaders
- scroll-stopping email campaigns
- exhibition guides
- case studies
- research stories and news
- voice-over scripts for university videos
- online content and print marketing for your academic departments
- parent guides.
Alongside content writing, I’m also experienced in developing strategic messaging and tone-of-voice guidelines for universities. So, if you have a project in mind, please give me a call and let’s chat.
My copy makeover (Before and after)
Here’s a short sample of content I rewrote for a top UK university. The client asked me to create new course descriptions that were more engaging and succinct.
Original content from the client
Computer science is a wide-ranging discipline that offers entry into careers in many different areas. On this programme, you’ll explore both theory and practice of innovative and experimental computer science, equipping you with diverse technical skills for a career as a computing professional. The programme includes workshops so you can gain practical experience while you study. There are opportunities to collaborate with other students on these projects.
Copy makeover
Gain in-demand skills and open the doors to a host of exciting careers with our industry-led computer science degree.
From designing video games to protecting the world from malicious cyber attacks, our computer science degree covers all of this and more. With our degree, you’ll get to collaborate with students and tutors on practical projects and challenges from the start.
Easy to work with and flexible
I’m friendly, easy to work with, and reliable. I understand that universities work to tight recruitment schedules so you can rely on me to deliver on time.
That said, I know your timings can shift, particularly on large projects. So, I’ll work flexibly around your project timings wherever possible. I’ll keep you fully updated on progress and keep everything running smoothly.
A personal service, at sensible prices
Unlike large agencies, you’ll work directly with me – you won’t get passed between different team members. I deliver agency-quality work without the agency prices (or the fancy office overheads).
Before becoming a freelance copywriter, I was Marketing Editor at the University of Southampton. I understand the particular challenges universities face, and I’ve worked in-house in academic institutions. Today, as a copywriter for universities, I’m proud to write for several top-10 UK institutions. My clients trust me to get on with the job and produce results.
I'm proud to work with some of the UK's top universities. Here are just a few examples
London School of Economics (LSE)
LSE was looking to refresh its undergraduate programme pages. The overviews needed to capture the university’s key selling points without overwhelming readers with too much information.
Working to exceptionally tight deadlines, I delivered content for over 40 programmes.
Following the success of this project, LSE has since asked me to work on several other student marketing projects, including a refresh of their postgraduate programme pages.
University of Oxford: Saïd Business School
As a copywriter for universities, I helped Saïd Business School review and reshape 11,000 pages of content, rewriting, consolidating and drafting new words. I also crafted content for the main landing pages on the school’s website, including Living in Oxford and Learning in Oxford, ensuring the school’s story came across in an impactful way.
This successful collaboration led to follow-on projects, including writing and editing 100+ blogs and drafting 150 fellows’ profiles. The University of Oxford has now been a client of mine for eight years.
Solent University
Working alongside Solent’s in-house team, I’ve produced everything from prospectuses to annual reports, collaborating with academics and designers to create marketing materials that inspire future students.
I’ve been a preferred supplier to the university for some years, working remotely on many marketing projects and covering for staff during extended leave and holidays.
University of Southampton
From compelling web content to creative recruitment campaigns, I’ve helped Southampton tell their story across multiple channels. Working closely with Southampton’s Marketing team, I’ve crafted engaging accommodation guides, newsletters, case studies and parent information packs.
