Charity copywriting
In cash-strapped times, it’s harder than ever to persuade people to donate or fundraise for your cause. Your marketing has to work hard to connect with your readers.
As an experienced charity copywriter, I can help you with powerful words that inspire readers to take action…by donating, fundraising, volunteering or simply raising awareness.
Copywriting that connects with your readers
From domestic abuse to dementia care, I can help with engaging content that takes your readers on a journey with you.
I’ve written all kinds of content, from eye-catching headlines to expertly crafted stories, case studies, compelling calls to action and everything in between.
As a very experienced charity copywriter, I’ve written copy for lots of different charities, including Help for Heroes, Hope and Homes for Children, Salisbury Hospice Charity and many smaller causes. So, you’re charity copywriting will be in safe hands.
Emails that stop the scroll
Email marketing is crucial for many charities. But getting your emails in front of people can be hard. Each email is fighting for its place in your reader’s inbox.
So, every subject line, hook and message needs to be carefully crafted with this in mind. Your charity email campaigns have to stop the scroll.
I’ll help you drive better results from fundraising and donor campaigns, with thumb-stopping emails that get read.
Powerfully written human stories
As humans, we’re hard-wired to respond to stories and, for charities, storytelling is one of the most powerful ways to show the impact of your work.
Perhaps you’d like to tell the story of someone you’ve helped or raise awareness of a poorly understood condition. I can help with case studies and stories that shine a light on your cause and show how your charity is making a difference. My storytelling content is carefully crafted with sensitivity, empathy and compassion.
Hire an experienced charity copywriter
Website content, blogs, case studies, leaflets and more…I can help you with all aspects of your marketing. Alongside tactical activities, I’m also experienced in developing strategic messaging and multi-channel campaigns.
I’ll work with you to understand your purpose and vision and help you convey your story in the most impactful way to potential fundraisers and donors.
Social media marketing for charities
Alongside copywriting, I can help you raise awareness about your charity through social media marketing.
If you’re looking for some advice or one-off support, I offer a range of social media training or strategy packages. I’ll guide you through the latest tactics to broaden your reach and get more engagement on social. This is tailored precisely to your needs, skill level and platforms. I can even manage your social media platforms on your behalf, creating content and visuals and engaging with your audience online. Please get in touch to learn more.
I'm proud to work as a charity copywriter for many great causes
Salisbury Hospice Charity
Following a recommendation from another client, I produced all the content for Salisbury Hospice Charity’s website. The new content matches the eye-catching visual style precisely – helping to bring the charity’s work in front of new fundraisers and donors, as well as providing an information hub for patients.
The Charity for Civil Servants
As a charity copywriter, I’ve worked on long-running campaigns for this fantastic charity, which supports civil servants in times of need. My work has included email marketing campaigns on everything from mental health problems to wellness and financial money management. I’ve also designed a fun, comic campaign to support a skills sharing scheme for staff. More recently, I’ve helped the charity promote their community lottery and festive jumper campaign.
Driver Youth Trust
This national charity offers training, resources and advice for teachers and parents to support learners with SEND and literacy difficulties.
The management team asked me to develop a new social media strategy and design an email nurture sequence to encourage school teachers to complete online learning on special educational needs. The charity saw significant improvements in social media engagement following my strategy work.
Hope and Homes for Children
Based in Salisbury, Hope and Homes for Children has achieved so much to help disadvantaged children in some of the poorest parts of Europe and Africa. I helped the charity with content for their fundraising magazine and my article profiling one of the charity’s fundraising supporters (an intrepid explorer) received commendation externally.