Sectors

Over the past 20 years, I’ve written content on pretty much every topic imaginable – from heat pumps to university courses, and from luxury homes to festive jumper campaigns. I love the variety that my copywriting work brings.

As a seasoned copywriter, I’ll adapt my style to suit your business…whether you want a cheeky vibe or a more formal tone.

Tuned to your customers’ wavelength

As a copywriter, my job is to the right words to prompt your readers to buy your products or services. That involves a lot of psychology – to push readers across the line and make the sale.

So, how can I write with authority about engineering, property, education and science? I’m not an expert in all of these fields. But what matters is that I understand your unique selling points and can can communicate those in a way that connects with your customers.

My job is to find the right words to prompt potential customers to act – by booking a call, visiting your website or buying your products/services. With a fresh pair of eyes, I can often find a new or unique angle that sets you apart from your competitors.

Work for different sectors

I’ve written for clients in a huge range of sectors during my career. This is what keeps my job interesting.

Below you’ll see examples of some of my main focus areas. But this isn’t an exhaustive list.

So, please get in touch even if your sector isn’t listed below. Book in for an initial chat today.

Healthcare copywriting

Clear, accessible content for clinical audiences and patients alike.

Technology copywriting

Razor-sharp words that cut through jargon and complexity.

Charity copywriting

Powerful words that inspire fundraisers, donors and
volunteers to act.

Property copywriting

Eye-catching copy for estate agents, builders, and planners.

Copywriting for universities

Experienced in writing for some of the UK’s top universities.

Retail copywriting

Persuasive copy that drives traffic, increases clicks and boosts sales.

Topics that I don’t write about

There are a few topics I don’t write about because these don’t sit well with me. So, I don’t write about gambling, tobacco or the sex industries and I tend to avoid writing about politics.

Apart from those few exceptions, I’m happy to cover most topics. Let’s book a call to find out if we’re a good fit.