Sectors

Over the past 20 years, I’ve written content on pretty much every topic imaginable – from heat pumps to university courses, and from property to festive jumper campaigns. I love the variety that this brings.

As a seasoned copywriter, I adapt my style to suit your business…whether you’re looking for a cheeky vibe or a more formal tone.

Tuned to your customers’ wavelength

My job as a copywriter is to find the right words to prompt your readers to buy your products or services. That involves a lot of psychology – to push readers across the line and make the sale.

So, how can I write with authority about engineering, property, education and science? I’m not an expert in all of these fields, of course. What matters is that I understand my clients’ USPs (unique selling point) and use the right words to prompt action – whether that’s booking a call, buying your product or attending a webinar.

I can often find a new or unique angle that sets you apart from your competitors.

Work for different sectors

I’ve written for clients in a huge range of sectors during my career. This is what keeps my job interesting.

Below you’ll see examples of some of my main focus areas. But this isn’t an exhaustive list.

Please do still get in touch even if your sector isn’t listed below. Book in for an initial chat today.

Healthcare copywriting

Building trust and authority through clear, accessible content.

Technology copywriting

Razor-sharp words that cut through jargon and complexity

Charity copywriting

Powerful words that inspire action with fundraisers, donors and volunteers

Property copywriting

An experienced copywriter for estate agents, builders and planners.

Copywriting for universities

Experienced in writing for some of the UK’s top universities.

Retail copywriting

Consumer-focused content that drives traffic, increases clicks and boosts sales.

Topics that I don’t write about

There are a few topics I don’t write about because these just don’t sit well with me (e.g. gambling, tobacco or the sex industries). And I tend to turn down opportunities to write for some political organisations.

I’m an ethical copywriter and it’s important to me to write for clients who share similar values. But, apart from those few exceptions, I’m relatively flexible about the topics I write about. Let’s book a call to find out if we’re a good fit.