Sectors
Over the past 20 years, I’ve written content on pretty much every topic imaginable – from heat pumps to university courses, and from luxury homes to festive jumper campaigns. I love the variety that my copywriting work brings.
As a seasoned copywriter, I’ll adapt my style to suit your business…whether you want a cheeky vibe or a more formal tone.
Tuned to your customers’ wavelength
My job is to find the right words to prompt potential customers to act – by booking a call, visiting your website or buying your products/services. That involves a lot of psychology – to get potential customers to read on.
You might be wondering how I can write confidently about topics like engineering, property, education, or science. I’m not an expert in all of these fields – but I don’t need to be.
Instead, my skills lie in listening carefully, understanding what you want to say, and shaping your message in a way that’s clear, engaging, and right for your audience. I often find a new or unique angle that can set you apart from your competitors.
Work for different sectors
Over the years, I’ve had the chance to write for clients in a wide range of sectors – from engineering and education to property, science, and professional services. It’s one of the things I love most about my work: the variety keeps things fresh and gives me the chance to dive into new topics and challenges.
Below, you’ll find a few of the industries I work in most often…but it’s by no means a complete list. I may well have written about your industry, too.
So, why not book an initial chat? We can talk through what you’re looking for and see if we’re a good fit.
Topics that I don’t write about
There are a few topics I don’t write about because these don’t sit well with me. So, I don’t write about gambling, tobacco or the sex industries and I tend to avoid writing about politics.
Apart from those few exceptions, I’m happy to cover most topics.
