Transforming Saïd Business School’s digital presence
When Saïd Business School, part of University of Oxford, needed to revamp their website, they faced a daunting challenge: condensing 11,000 pages into just a few hundred.
Saïd Business School welcomes high-flying and ambitious students, entrepreneurs and CEOs from across the world so the content needs to appear to several key audiences.
The School’s website, which attracts millions of visitors each year, needed to capture the essence of what makes Saïd special – from their world-leading MBA programs to their executive education courses that shape tomorrow’s business leaders.
In collaboration with the School’s Marketing team, we dived into the mammoth task of distilling their content, working to extremely tight deadlines. The content needed to be reviewed, evaluated and rewritten to create crisp, compelling content.
We were able to create a website that capturing Saïd Business School’s academic excellence and global influence and delivered on the School’s goals.
Following on from the success of this project, I’ve worked on many projects for the School, including ghostwriting blog content and bios for associate fellows.
We’ve now worked together for seven years and the School has recently booked me to write another 20 blogs.
Read some sample copy from this project
Click on the image below to enlarge the page.
