Transforming Saïd Business School’s digital presence
When the University of Oxford’s business school embarked on website revamp, they faced a daunting challenge: condensing 11,000 pages into just a few hundred.
The website, which has millions of website visitors every year, needed to capture the essence of what makes Oxford Saïd special – from world-leading undergraduate and MBA programmes to executive education courses for business leaders.
I worked with the Marketing team to deliver on this goal, reviewing a large volume of content, rewriting copy and consolidating pages. The result is a website that captures Saïd Business School’s academic excellence and global influence.
Since then, I’ve worked on many projects for the school, including blog writing and profile summaries for associate fellows.
Having worked together for seven years, the school’s Marketing team has recently booked me to write another 20 blogs.
Read some sample copy from this project
Click on the image below to enlarge the page.
