University of Oxford Saïd Business School

Transforming Saïd Business School’s digital presence

When the University of Oxford’s business school decided on a website revamp, they faced a daunting challenge: condensing 11,000 pages into just a few hundred pages.

The school’s website, which attracts millions of visitors each year, needed to capture the essence of what makes Oxford Saïd special – from world-leading undergraduate and MBA programmes to executive education courses for aspiring business leaders.

I worked with the Marketing team to deliver on this goal, reviewing a large volume of content, rewriting copy and consolidating pages. The result is a website that captures Saïd Business School’s academic excellence and global influence. 

Following on from the success of this project, I’ve worked on many projects for the school, including blog writing and drafting 150 profiles for associate fellows. 

Having worked together for seven years, the Marketing team has recently booked me to write another 20 blogs.