The Charity for Civil Servants: supporting everyday heroes
The project
This incredible national charity supports public workers during tough times, offering everything from mental health advice to financial assistance.
Over the years, I’ve provided regular copywriting and editing services, helping them communicate their vital work. This has included creating content for email marketing, social media, fundraising brochures, posters, leaflets, and a monthly newsletter.
One particularly memorable project was developing the creative concepts for the charity’s ‘superhero’ campaign. The aim was to promote skills swapping in the workplace. It was great fun producing characters such as ‘The Cake Crusader’ and ‘Professor X-cel,’ designing all the supporting marketing materials to match.
The result was a campaign that not only celebrated the incredible talents within the Civil Service community but also contributed to a cause that makes such a difference in people’s lives.