The Charity for Civil Servants

The client

I’ve provided regular copywriting and editing services to this fantastic national charity, which offers support for public workers in times of extreme hardship, ranging from mental health advice through to financial help.

The challenge

As part of this collaboration, I’ve produced content for fundraising brochures, posters, leaflets and a monthly newsletter. As an example, I developed the creative concepts for a ‘superhero’ campaign designed to support skills swapping amongst civil servants. It was great fun producing characters such as ‘The Cake Crusader’ and ‘Professor X-cel’, as well as putting together all the related marketing collateral.