Supporting everyday heroes
The Charity for Civil Servants is an incredible national charity that supports public workers during tough times, offering everything from mental health advice to financial assistance.
Over the years, I’ve provided regular copywriting and editing services, helping them communicate their vital work to new audiences. This has ranged from email marketing, social media campaigns, fundraising brochures, posters, leaflets, and a monthly newsletter.
One particular highlight has been a ‘superhero’ campaign to promote skills swapping in the workplace. It was great fun producing characters such as ‘The Cake Crusader’ and ‘Professor X-cel’, and I was involved with creating supporting materials to match.
The result
The result was a campaign that not only celebrated the incredible talents within the Civil Service community but also contributed to a cause that makes such a difference in people’s lives.
Since then, I’ve also been involved in many other marketing campaigns, ranging from festive jumpers to a lottery relaunch.