About the client
St Brides Partners is a PR and marketing consultancy that works predominantly with clients in the natural resources (mining) and technology sectors. Their social media team already manage more than 30 accounts for clients but they wanted to find new ways to harness the latest trends.
Mining is a very crowded marketplace and investors often struggle to find the right investment. So, St Brides are keen to find new ways to help differentiate their clients from their competitors. All of this needs to be achieved within the tightly regulated frameworks for financial PR and marketing.
What we delivered
Working alongside Lisa and Jo from Social Elements, we designed and delivered a bespoke training day covering various aspects of social media marketing. We delved into strategic social media management, LinkedIn company pages, social media tools, what makes great content and the latest platform trends.
The day had a very practical focus – with interactive exercises, quizzes and case studies to bring the concepts to life.
The results
The team took away clear actions they could implement right away. They left feeling more knowledgeable about the latest trend, particularly around short-form video and LinkedIn Live.
As Ana Ribeiro, MD of St Brides Partners, noted: “The team was very professional…the sessions were well presented, with some interesting insights.”