About the client
St Brides Partners is a leading PR and marketing consultancy specialising in the mining and technology sectors. With St Brides’ social media team already running more than 30 client accounts, the firm was eager to take its collective expertise to a new level and tap into the latest digital trends. In a crowded mining market – where investors often struggle to identify the right opportunities – St Brides wanted to cut through the noise. However, all of this needed to be done within the strict regulations that govern financial PR and marketing.
What we delivered
In collaboration with fellow social media specialists Lisa Kyriacou-Faulks and Jo Edge, I designed and delivered a bespoke training day. We delved into strategic social media management, LinkedIn company pages, social media tools, content creation and the latest platform trends.
The day had a very practical focus – with interactive exercises, quizzes and case studies to bring the concepts to life.
The results
St Brides took away clear actions they could implement right away. The team left feeling more knowledgeable about the latest trends, particularly on short-form video and LinkedIn Live.
Following the training day, Ana Ribeiro, MD of St Brides Partners, said: “The team was very professional…the sessions were well presented, with some interesting insights.”