Making ISO standards more accessible
Jennifer Hirst, owner of Quality Excellence, needed a website that spoke directly to organisations seeking ISO certification. As an experienced ISO consultant and healthcare specialist, Jennifer wanted a copywriter who could translate complex information into engaging, client-friendly language.
The journey
Before putting pen to paper, I worked with Jennifer to uncover what really matters to her clients. This shaped the messaging for her new website, ensuring it resonated with the right audience.
Together we:
- designed a clear, intuitive site structure to guide visitors smoothly through Quality Excellence’s services
- crafted SEO-friendly copy that explained the key themes clearly and succinctly
- worked closely with the technical web developer to align design and content seamlessly.
The impact
Within weeks of launch, the new website had achieved high search engine rankings for some of Jennifer’s main keywords. Jennifer now has a website that clearly communicates her expertise, as well as giving a professional and strong impression of Quality Excellence.
Following this success, Jennifer asked me to continue supporting her business with regular blog posts – helping position her as an industry thought leader while enhancing her SEO further.
Read some sample copy from this website project
Click on an image below to enlarge the page.
