Making complex ISO standards simple
Jennifer Hirst, owner of Quality Excellence, needed a website that would speak directly to potential clients seeking ISO certification. As an experienced ISO consultant and healthcare specialist, Jennifer was looking for a copywriter who not only understood her field but could make complex information accessible and engaging.
The journey
Rather than diving straight into the writing, I first worked with Jennifer to understand exactly what makes her clients tick and what keeps them awake at night. This helped us develop the strategic framework and messaging for her new website.
Next we:
- created a logical site structure that would guide visitors smoothly through Jennifer’s services
- crafted clear, SEO-optimised content that explained the key themes clearly and succinctly
- worked closely with the website developer to ensure the design and content worked seamlessly together.
The impact
Within weeks of launch, Jennifer’s website had achieved number one page Google rankings for her top keywords. Jennifer now has a website that clearly communicates her expertise as well as giving a professional and eye-catching impression of Quality Excellence.
Building on this success, Jennifer has asked me to write regular blog posts to help raised her profile as an industry thought leader and enhance her SEO.
Read some sample copy from this website project
Click on an image below to enlarge the page.
