Puma Engineering is a leading manufacturer of high-pressure precision equipment for the oil, gas and petrochemicals industries. The firm serves global industry leaders such as BP and Exxon Mobil.
While Puma Engineering’s technical expertise was unquestionable, their website was difficult to navigate, with dense technical content that wasn’t serving visitors effectively.
What I delivered
Marketing agency Blue Bee brought me in to tackle this challenge. I started with thorough research, detailed interviews with the engineering team, and in-depth competitor research to understand how we could differentiate Puma Engineering’s services.
The key was to find the right balance, maintaining technical accuracy while creating content that engaged and informed their audience. By working with their engineering specialists, I developed content that maintained perfect technical accuracy while improving accessibility and readability.
Every page was crafted with SEO in mind, ensuring that Puma Engineering’s digital presence would reach their ideal customers.
The outcome
You can see what my client has to say about their new website below and also read some sample copy from their website.
And this is what the marketing agency Blue Bee said about my work:
Read some sample copy from this project
Click on an image below to enlarge the page.
