Puma Engineering stands as a leading Hampshire-based manufacturer of high-pressure precision equipment, serving global industry leaders, including BP and Exxon Mobil in the oil, gas and petrochemicals industry.
While Puma Engineering’s technical expertise was unquestionable, their website was difficult to navigate, with dense technical content that wasn’t serving their visitors effectively.
What I delivered
Marketing agency Blue Bee brought me in to tackle this challenge. I started with thorough research. This involved detailed interviews with the engineering team, diving deep into their existing tech documents and in-depth competitor research to understand how we could differentiate their services.
The key was to find the right balance – maintaining technical accuracy while creating content that engaged and informed their audience. By working with their engineering specialists, I developed content that maintained perfect technical accuracy while improving accessibility and readability. Every page was crafted with SEO in mind, ensuring that Puma Engineering’s digital presence would reach the right audience.
Outcome
Here’s what Puma Engineering had to say:
And this is what the marketing agency Blue Bee said about my work:
Read some sample copy from this project
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