Puma Engineering is a leading manufacturer of high-pressure precision equipment for the oil, gas and petrochemicals industries. The firm serves global industry leaders such as BP and Exxon Mobil.
While Puma Engineering’s technical expertise was unquestionable, their website was difficult to navigate, with dense technical content that wasn’t serving visitors effectively.
What I delivered
Partnering with marketing agency Blue Bee, I helped refresh Puma Engineering’s website to tell their story in a more engaging way.. I started with thorough research, detailed interviews with the engineering team, and in-depth competitor research to understand how we could differentiate Puma Engineering’s services.
With the groundwork complete, I turned to the copy. The priority was to keep every detail technically accurate while making the language clear and engaging. Working closely with the engineering team, I shaped content that was precise but also more accessible.
Every page was crafted with SEO in mind, ensuring that Puma Engineering’s digital presence would reach their ideal customers.
The outcome
You can see what my client has to say about their new website below and read some sample copy from their website.
And here’s what Blue Bee said about my work:
Read some sample copy from this project
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