The project
Puma Engineering is a Hampshire-based company that designs and manufactures high-pressure precision equipment for some of the world’s largest oil and gas, power generation and petrochemical companies. Clients include the likes of BP and Exxon Mobil.
The company’s old website was text-heavy, weighed down with jargon and difficult for the user to navigate so the firm was looking for a refresh.
What I delivered
I was brought in to develop brand-new content for Puma Engineering’s website by marketing agency Blue Bee. I immediately set to work – interviewing the engineering team, reading through their existing brochures and documentation, looking at their existing website and completing competitor analysis.
Working closely with the agency and the client, I wrote clear, engaging content that summed up their key strengths in a digestible way – without losing any of the technical accuracy. The content has been fully optimised for SEO to increase web traffic.
Outcome
Here’s what Puma Engineering said about the website:
And this is what the marketing agency Blue Bee said about my work:
Want to read some sample copy?
Here you can see a short excerpt of the content I wrote for Puma Engineering’s website.
