Making first impressions count: Palmer & Partners
For estate, agents, that first email to a potential client can make or break a relationship. Palmer & Partner, a large successful independent firm in Suffolk and Essex, knew their valuation email needed to work harder.
The brief
Managing Director John Palmer wanted an email that would showcase their expertise and set them apart from other agencies in East Anglia. The existing content wasn’t capturing what made Palmer & Partners special.
Getting to the heart of it
I worked with John and his team to develop a new approach that:
- brings their impressive results to life with concrete figures
- speaks in a more conversational, approachable way
- focuses on what matters most to potential clients
- makes it clear and simple how to take the next step.
The result
The team atPalmer & Partners Estate Agents Ltd now has complete confidence in their initial sales communication. It’s an email that truly reflects who they are, demonstrates their expertise and, most importantly, connects with potential clients.