Making first impressions count: Palmer & Partners
Palmer & Partners, a leading independent estate agency in Suffolk and Essex, wanted their email marketing to do more than just land in inboxes – they wanted it to spark conversations and build trust from the very first message.
The brief
Managing Director John Palmer wanted a lead-generating email that would showcase their expertise and set them apart from other agencies in East Anglia. The existing content wasn’t capturing what made Palmer & Partners special.
Getting to the heart of it
I worked with John and his team to develop a new approach that:
- speaks in a more conversational, approachable way
- brings Palmer & Partners’ impressive results to life with concrete figures
- focuses on what matters most to potential clients
- makes it clear how prospective vendors can take the next step and get in touch.
The results
Palmer & Partners’ new email marketing campaign clearly and succinctly conveys their unique strengths. It covers all the key marketing messages without overwhelming readers with unnecessary details.
