Making first impressions count: Palmer & Partners
For any estate agent, that first email to a potential client can make or break a relationship. Palmer & Partner, a large independent firm in Suffolk and Essex, knew their valuation email needed to work harder so they asked me for help.
The brief
Managing Director John Palmer wanted an email that would showcase their expertise and set them apart from other agencies in East Anglia. The existing content wasn’t capturing what made Palmer & Partners special.
Getting to the heart of it
I worked with John and his team to develop a new approach that:
- brings their impressive results to life with concrete figures
- speaks in a more conversational, approachable way
- focuses on what matters most to potential clients
- makes it clear and simple how to take the next step.
The result
The team at Palmer & Partners Estate Agents Ltd feel that their new valuation email conveys their unique strengths clearly and succinctly. It focuses on all the key messages but moves unnecessary detail to the website.
It’s an email that truly reflects who they are, demonstrates their expertise and, most importantly, connects with potential clients.