Oxford Fellows

Telling inspirational life stories

About the client

After collaborating on a major website refresh, Saïd Business School came back to me with a new challenge: creating 150 profiles for their associate fellows. These fellows include some of the biggest names in business, sports, and broadcasting from around the world.

The challenge

Working closely with the Fellowship Manager and the fellows themselves, I crafted profiles that highlighted their career achievements and unique strengths clearly and concisely. With a high volume of content to produce in a tight timeframe, I focused on creating profiles that were both impactful and aligned with the school’s prestigious brand.

To ensure consistency in the long run, I wrapped up the project by creating a handy editorial guide for the school’s marketing team. This resource helps the team maintain a polished and consistent tone of voice when updating profiles in the future.

Want to learn how to craft compelling profiles yourself? Read my blog on this very topic.

Karen’s attention to detail was superb and each page was produced to consistently high standards. She took care to understand the brief thoroughly and then worked confidently and independently. She was proactive in asking questions where necessary and offering useful suggestions for improving processes.

She turned around requests quickly, but accurately, and handled unpredictable waves of work with efficient flexibility. She was a pleasure to work with personally: articulate, obliging and affable.

I recommend her expertise and professionalism highly. This project was a success because of her key role in it.