NHS/Health Education England

Scaling NHS healthcare education worldwide

The project

When eIntegrity set out to make world-class NHS e-learning available to healthcare professionals around the world, they needed someone who could handle the full range of their marketing communications. They brought me in as a freelance marketing communications lead, and we worked together for seven years.

eIntegrity is a community interest company linked to Health Education England. Every penny of profit is reinvested directly into the NHS. It’s important work, as is the marketing that supports it.

Working closely with the management team, I delivered a new website, blogs, social media campaigns and printed materials. Over the course of our work together, eIntegrity extended its reach from 3 countries to over 100, from Tanzania to the Netherlands, New Zealand and Dubai.

The outcome

The results were recognised at the highest level. eIntegrity’s digital marketing was singled out for praise by Health Education England and by leading healthcare figures, including the President of the Royal College of Anaesthetists.

Health Education England subsequently approached me directly to help with editing their course materials and website content.