NHS/Health Education England

The challenge

For seven years, I managed marketing communications for eIntegrity, a community interest company that licenses NHS e-learning programmes to more than 100 countries around the world. All the profits from these sales are reinvested in the NHS.

The solution

As part of this project, I helped steer the marketed strategy and produced website content, blogs, feature articles, social media marketing, email marketing, ads, brochures and leaflets. At every stage, I worked closely with the eIntegrity management team and other external partners, such as graphic designers and web developers.

My marketing work has helped eIntegrity grow its learning base, from 3 to more than 140 countries globally.