NHS/Health Education England

Scaling NHS healthcare education worldwide

When eIntegrity set out to make world-class NHS e-learning available to healthcare professionals worldwide, they needed help from a marketer who understood the healthcare sector. Initially, I was brought in to help develop a new website but this work later expanded to all aspects of their marketing. Ultimately, this turned into a seven-year collaboration.

The project

eIntegrity is a community interest company linked to Health Education England. Every penny of profit is reinvested directly into the NHS. It’s important work, as is the marketing that supports it.

Working closely with the management team, I delivered a new website, blogs, social media campaigns, and printed brochures to promote eIntegrity’s wide-ranging healthcare e-learning worldwide.

The outcome

Over the course of our work together, eIntegrity extended its reach from 3 countries to over 100, from Tanzania to the Netherlands, New Zealand and Dubai. 

Results have included:

• Sales to 100 members of the College of Intensive Care Medicine of Australia and New Zealand following a month-long digital marketing campaign.
• Enrolments in 122 countries for the NHS COVID-programme e-learning package, which was promoted in email marketing, on social media and via the website.

eIntegrity’s digital marketing was singled out for praise by leading healthcare figures, including the President of the Royal College of Anaesthetists.

Impressed by the quality of this marketing, Health Education England later approached me directly for help with editing their own course materials.