The project
I was asked by Chrissy Sturt, Communications Manager for the National Institute for Healthcare Research (NIHR), to provide one-to-one social media marketing training on Instagram and Facebook. Chrissy is setting up a new research hub in the south of England which gives members of the public opportunities to get involved in healthcare research. Social media marketing will play a key role in promoting these opportunities.
Chrissy already had a good understanding of social media so she was looking for guidance to help her tap into the latest trends and tactics and maximise the NIHR’s reach and engagement across Facebook and Instagram.
What I delivered
I designed and delivered a two-hour bespoke training session that explored how Reels, Stories and paid social media could help raise the research hub’s profile. I took Chrissy through examples of best practice from the healthcare and nonprofit sectors.
Since the session, Chrissy has been applying her new Reels knowledge and achieving excellent results on Instagram and Facebook.
After the session, she said: “I’d recommend Karen’s social media training. She has a thorough knowledge across all platforms, and real insight into algorithms and ads. She went above and beyond to assess our accounts and had many good suggestions for how we might grow our embryonic accounts. I’d highly recommend her bespoke courses.”