London School of Economics | SEO website content

Bringing world-class degrees to life

The London School of Economics and Political Science (LSE) wanted to give their undergraduate course pages a refresh. With more than 40 programmes to cover, they needed content that felt clear, engaging, and easy for students to browse.

What was involved

To get under the skin of each programme, I drew on everything from faculty resources to student-facing materials and video content.

From there, the task was to present that detail in a way that felt accessible without oversimplifying. Each page needed to capture the essence of the programme while being mobile-friendly and easy to scan. The aim was to help future students quickly see what makes each degree stand out.

With the recruitment cycle approaching fast, keeping the process efficient and consistent was just as important as the writing itself.

The result

The content was delivered ahead of schedule. LSE’s marketing team was delighted with the results – so much so that they subsequently asked me to work on the refresh of their postgraduate pages and several other projects.

Take a look at some sample copy from the undergraduate project below.

Karen delivered exceptional service in rewriting the content for our undergraduate programme pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless. I wholeheartedly recommend Karen to anyone seeking a highly competent and creative copywriter for their higher education marketing campaigns and materials.