London School of Economics | SEO website content

Bringing world-class degrees to life

When the London School of Economics and Political Science (LSE) – one of the UK’s most prestigious universities – needed fresh content for their undergraduate degree programmes, they approached me for help.

The brief

LSE asked me to transform more than 40 undergraduate course pages into clear, compelling content that would engage potential students.

Each page needed to capture the essence of the programme while being mobile-friendly and easy to scan.

My approach

I dug deep into existing materials, from department websites to video content, to understand what made each programme special. The challenge was to distil complex information into crisp, engaging summaries that would resonate with future students. The client also had to meet exceedingly tight deadlines ahead of the upcoming application round.

The result

The content was delivered ahead of schedule. LSE’s marketing team was delighted with the results – so much so that they asked me to apply the same magic to their postgraduate course pages. It’s the kind of project I love: taking complex information and making it clear, compelling and accessible. Take a look at some sample copy from the project below.

Karen delivered exceptional service in rewriting the content for our undergraduate programme pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless. I wholeheartedly recommend Karen to anyone seeking a highly competent and creative copywriter for their higher education marketing campaigns and materials.