Bringing world-class degrees to life
When LSE‘s marketing team needed fresh content for more than 40 undergraduate programme pages, they wanted a copywriter who could work quickly and independently and to a tight deadline. So, they approached me to help.
What was involved
Drawing on faculty information, student-facing materials and video content, I distilled each programme into clear, mobile-friendly page copy that helped prospective students see the highlights at a glance. With the recruitment cycle approaching, I kept delivery on track throughout and submitted the content ahead of schedule.
The new undergraduate programme pages have significantly improved engagement, increasing views per user by over 20%, and extending average session duration by almost 10% (year-on-year comparison based on the admissions cycle: May 2023–January 2024 vs May 2024–January 2025).
Susana Sinfrónio Carvalho, LSE Digital Marketing Manager, said: “Karen delivered exceptional service in rewriting the content for our undergraduate programme pages, encompassing over 40 pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless.”
The team has since commissioned me for several follow-on projects, including a major refresh of their postgraduate pages.
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Find out more about my copywriting services for universities.
Read some sample copy from this project
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