Turning complex technology into clear messaging for Inmarsat
Inmarsat, a world leader in satellite communications, needed a print brochure that would grab attention and showcase its products to business managers and engineers. My brief was to create content that would be meaningful to both aviation professionals and non-technical audiences.
Working closely with Inmarsat’s marketing team, we created something that was both visually striking and crystal clear in its message. The trick was to transform complex technical details into language that made sense to lay readers but didn’t patronise technical experts.
Beyond the writing, I also developed the overall structure and messaging.
This new marketing brochure has helped Inmarsat connect with aviation customers across the globe.
