Turning complex technology into clear messaging for Inmarsat
Inmarsat, a world leader in satellite communications, wanted to produce a print brochure that would grab attention and showcase their products to business managers as well as engineers. My brief was to create content that would be meaningful for aviation professionals and non-technical audiences alike.
Working closely with Inmarsat’s marketing team, we created something that was both visually striking and crystal clear in its message. The trick was to transform complex technical details into language that made sense to lay readers but didn’t patronise technical experts.
Beyond just the writing, I also developed the overall structure and messaging for the brochure.
The brochure has helped Inmarsat connect with aviation customers in every corner of the world.
