How I helped Inmarsat connect with aviation customers worldwide
Inmarsat, a world leader in satellite communications, needed a brochure that would grab attention and showcase their products to business managers as well engineers. My brief was to create content that would be meaningful for aviation professionals and non-technical audiences.
Working hand in hand with Inmarsat’s marketing team, we created something that was both visually striking and crystal clear in its message. The trick was to transform complex technical details into language that made sense to lay readers but didn’t patronise technical experts.
Beyond just the writing, I developed the entire structure and flow of the brochure.
The brochure has helped Inmarsat connect with aviation customers in every corner of the world. It’s proof that when you combine clear thinking with a touch of creativity, even the most complex technology can take off.