How I helped Inmarsat connect with aviation customers worldwide
Picture this: you’re trying to explain satellite technology to busy aviation professionals. They don’t have time to wade through jargon or pages full of dense text.
That was my challenge when Inmarsat, a global leader in satellite communications asked me to create a brochure to showcase their cutting-edge products to customers around the globe.
They needed a brochure that would grab attention and showcase their cutting-edge products in a way that made sense to business managers, not just engineers. My mission? Make the complex simple…and compelling.
Beyond just the writing, I developed the entire structure and flow of the brochure. The trick was to transform complex technical details into language that would instantly click with aviation professionals.
Working hand in hand with Inmarsat’s marketing team, we created something that was both visually striking and crystal clear in its message.
The result? A brochure that’s helping Inmarsat connect with aviation customers in every corner of the world. It’s proof that when you combine clear thinking, straightforward writing, and a touch of creativity, even the most complex technology can take off.