Humberts Property Agency

The challenge

Humberts serves a diverse clientele – from families seeking their dream home to investors managing commercial portfolios and landowners selling rural estates.

With a new brand identity, the team needed website content that would speak directly to these distinct audiences.

Through in-depth interviews with Humberts’ property experts and regional offices, I crafted more than 50 pages of targeted content that showcased their different areas of expertise in a clear and engaging way.

The outcome

Humberts’ Marketing Director was extremely pleased with the quality of the content and the efficient turnaround. She has since asked me for help with other projects.

Karen has been a pleasure to work with on the launch of our new website, humberts.com. Karen took the time to really get under the skin of our business – our culture, values and the benefits that we offer our clients. This, combined with her natural flair for language and ability to manage and hit deadlines, was invaluable to us. All involved in our web project found Karen immensely engaging and easy to work with.