Helping our client achieve top rankings on Google
The challenge
Haworth Castings wanted to increase new business enquiries, improve their search engine rankings, and reduce their Google Ads spend.
Working alongside the company’s technical experts, I wrote bi-monthly blogs that translated complex engineering concepts into clear, engaging content. These blogs resonated with both technical specialists and general readers, while strengthening the company’s digital presence.
The impact
The impact was significant: Haworth Castings’ website traffic increased by more than 20%, resulting in a substantial increase in business leads. Over seven years, I helped Haworth Castings significantly increase its digital presence while reducing its reliance on paid advertising.
In that time, I became exceptionally knowledgeable about metal casting, leading the development of blog planning, messaging and content creation.
Learn more about my blog writing services.
Sample copy from this project
Click on an image below to enlarge the page.
