Making photos the hero: website content for a Surrey photographer
Sometimes, the best writing is the kind you barely notice. When a talented corporate event photographer asked me to create content for his new website, that was exactly what he needed – words that would complement his stunning images, not compete with them.
The challenge
How do you tell a photographer’s story when their work already speaks volumes? The content needed to highlight his expertise and services while letting his photography take centre stage. Plus, it needed to help clients find him through Google searches.
Finding the balance
Working closely with the photographer, we created website content that:
- guides visitors through his services
- supports rather than overshadow the imagery
- helps potential clients find him online (through SEO-friendly words)
- makes it easy for potential clients to take the next step.
The result
By keeping the writing clear and purposeful, we created content that guides visitors through his services, without drawing attention away from his portfolio. The copy is also carefully optimised for search engines, helping his website achieve top Google rankings for important local searches.