How I helped B&Q inspire 30,000 people to think green
Ever wondered how to get thousands of employees excited about sustainability? That’s exactly what B&Q asked me to help with.
The challenge
As one of Britain’s biggest retailers, B&Q wanted to spark conversations about environmental issues across their entire workforce.
I created B&Q’s first-ever eco magazine – a fresh, engaging publication that made sustainability relevant to their entire workforce.
Working with a talented design team, we filled the magazine with practical articles that connected with employees’ daily lives, from money-saving tips on home energy efficiency to showcasing B&Q’s range of forest-friendly products.
The outcome
The team from B&Q said that the project met and exceeded their expectations, significantly raising the profile of sustainability projects across the business. It’s a great example of how the right words can turn complex topics into compelling stories that people actually want to read.