How I helped B&Q inspire 30,000 people to think green
The challenge
As one of Britain’s biggest retailers, B&Q wanted to spark conversations about environmental issues across their workforce. The challenge was how to achieve this in a fun, engaging way.
Working with a talented design team, we created B&Q’s first-ever eco magazine, packed with information on everything from home energy efficiency tips to B&Q’s forest-friendly products.
The outcome
The team from B&Q said that the project exceeded their expectations, significantly raising the profile of sustainability projects across the business. It’s a great example of how the right words can turn complex topics into compelling stories that people actually want to read.
