London School of Economics | SEO website content

About my client

The London School of Economics and Political Science (LSE) is rated in the top universities in the UK and globally.

The challenge

LSE’s marketing team approached me to write new website content for their undergraduate degree programmes – amounting to more than 40 landing pages.

This was a sizeable task that involved pulling together information from a range of sources (department websites, videos and existing descriptions). My challenge was to write short, pithy summaries that captured the unique selling points of each programme and appealed to potential students. Each summary needed to be clear, concise, engaging and easy to scan on a mobile. Despite exceptionally tight timescales. I delivered the content on brief and ahead of schedule.

The solution

My client was delighted with the results. Following the success of this project, my client has asked me to work on a similar project to rewrite their postgraduate pages.

Karen delivered exceptional service in rewriting the content for our undergraduate programme pages. She adhered meticulously to our brief, maintaining the desired tone of voice and house style throughout. Her submission was timely, and the communication throughout the process was seamless. I wholeheartedly recommend Karen to anyone seeking a highly competent and creative copywriter for their higher education marketing campaigns and materials.