Web copy clinic

Are you worried that your website is not as good as it could be or driving sufficient leads and sales? Perhaps you want to make some changes but you’re not looking for a complete website revamp or refresh.

With my web copy clinic, I’ll have a detailed look at your web copy and provide practical tips to help you attract more website visitors and drive more leads.

The copy doctor will see you now

With my web copy clinic, we’ll work together to identify areas where you can improve your copy quickly.

We’ll dive into:

how well your website sells your products/services
whether the content is eye-catching, persuasive and clear
how the content is organised (navigation, user experience etc)
whether your content is optimised for search
how visual elements (such as buttons) support your copy
if you have the right calls to action.

How it works

We’ll kick off with a video call so I can learn more about your business and your goals for your website.

Here’s how the process usually works – but I’m always flexible and adaptable to your needs.

Initial consultation (by Teams or Zoom) to discuss your business goals

Website review and analysis

I produce your copy action plan

We'll have a follow-call to go through any questions

I usually meet with clients virtually but I’m very happy to meet up with you for a face-to-face chat if you live locally.

Improving your website experience

My website copy clinic is perfect if you’re looking for a steer to enhance your website content or navigation.

It’s hard to get an objective perspective when it’s your own website. I’ll cast a professional eye over your content and give you some targeted recommendations. It’s an affordable option if you’re not looking to invest in a brand new website.

Cost

From £350 (for small sites)

Web copy overhaul (done-for-you service)

If your web copy needs more of a copy overhaul, I can help with editing existing page content or indeed writing new content. I’ve helped lots of businesses (small and large) with their web copy, transforming lifeless, unloved copy into eye-catching words that turn readers into buyers.

If you’d like help with writing or editing content, please head to my website copywriting page.

A few words from my lovely clients…

Karen is a fantastic copywriter and a pleasure to work with.

She quickly grasped our requirements, house writing style and brand guidelines. She was a huge help when we re-wrote and created our new website. She was an integral part of the team and worked exceptionally well with colleagues across the School. Several colleagues have gone on to commission her again to work with them on other projects. I thoroughly recommend Karen.

If you're looking for a creative wordsmith with exacting standards and a thoughtful and insightful approach to the copy she provides or edits, speak to Karen.

I've worked with her regularly over the past year and it's been a pleasure. Not only does she understand the charity and our tone of voice really well, but she also knows the best way to communicate a complicated message – even when we don't. Whether you need a proofreader, sub editor or copywriter, I can highly recommend Karen.

Karen not only provided top-notch SEO copy for our new website but she was also invaluable for her insight and expertise in building our new online presence. Karen’s input went above and beyond the initial brief and her friendly, easygoing manner made this difficult job all the easier to deal with. We will definitely be retaining her services for all our future projects.

Karen listened closely to the brief and took time to ensure she understood my requirements. The copy she wrote exceeded my expectations. She is a pleasure to work with and very reliable. I would highly recommend Karen.

Our business is one that the general public struggle to understand and, due to that, it is difficult to get our message across.

Karen took on the challenge of re-wording our website to drive new business with fantastic results. She spent the time to come and meet our team so she could fully understand what we do and then got that down in words that could be easily digested by potential clients. We would highly recommend Karen!

Having Karen as part of the team was invaluable. She worked on the copy for my new website. Karen brought energy and rigour to the process. Once briefed, she worked independently on the copy, checking back for guidance when needed – providing an efficient and reliable service.

It was helpful to have Karen’s feedback on the wider look and feel of the site. She was always proactive and took the initiative to make suggestions and ask questions along the way. I would use Karen's services again for future copywriting material, and would definitely recommend to others.

Karen has been a pleasure to work with on the launch of our new website, humberts.com.

Karen took the time to really get under the skin of our business - our culture, values and the benefits that we offer our clients. This, combined with Karen's natural flair for language and ability to manage and hit deadlines was invaluable to us. All involved in our web project found Karen immensely engaging and easy to work with.