The challenge
Humberts was launching a new brand identity and their marketing team wanted a new website to reflect the company’s fresh, vibrant tone of voice. I was asked to deliver all the content for the new website, covering their residential, commercial and rural services for clients.
The solution
The project involved interviewing a wide range of property experts from across the business and distilling this information into eye-catching and informative landing page content. I turned around content for 50+ pages in total.
Working to extremely tight deadlines, my focus was on delivering sharp, engaging copy that matched the fresh new tone of voice. Humberts’ Marketing Director was extremely pleased with the quality of the content and the efficient turnaround and she has since asked for help with other projects.