Retail copywriting
Competition has never been more intense in the retail sector. Whether you’re selling beautiful clothes or bespoke joinery, you need to convince consumers that your products offers something special.
As an experienced retail copywriter, I’ve helped many big and small brands with marketing over the years. I love helping my clients bring their products and services to a wider audience. And I’d love to do the same for your business.
Persuasive copy that grabs attention
Of course, as a retailer, you’re not just selling products – you’re also selling an experience and, quite possibly, a lifestyle. It’s all about persuading customers that they need your product in their lives.
As an experienced retail copywriter, I write copy that speaks to your ideal customers and inspires more clicks and sales. Using tried-and-tested copywriting tactics, I’ll show customers what makes your products special and persuade them to hit ‘buy’.
Telling your brand story
Buying decisions are often emotional ones. People buy from brands they trust. Brand storytelling can help to build your authenticity, credibility and nurture customer loyalty. Stories give you the chance to tell customers about the person behind the business – why you set up your business, what you care about and what makes your products special.
You need to take your customers on a journey with you – ultimately leading to a sale. My job is to help you tell that story, inspiring readers to read on.
What I offer as a retail copywriter
From solar panels to tea, I’ve written about all kinds of products. Whatever your market, my job is to find the right angle to bring out the product’s unique features and catch a buyer’s eye.
As a specialist retail copywriter, I can help with:
- compelling product descriptions for e-commerce
- engaging sales pages
- relatable brand storytelling
- standout print brochures
- carefully crafted email marketing
- sizzling social media content.
I’m an experienced SEO copywriter so I write SEO-friendly copy that will help you get found online. Your content will be optimised with carefully chosen keywords and phrases to increase your visibility on Google and drive more visitors to your website.
I love working with household brands and small businesses. Here are a few examples of my retail copywriting.
Stagecoach
I’ve completed numerous projects for Stagecoach – producing everything from promotional flyers to bus stickers.
Working with Stagecoach’s in-house marketing team, I’ve enjoyed creating attention-grabbing copy that reflects their vibrant brand.
B&Q
I produced all the content for B&Q’s first-ever eco publication. This was a large publication, with articles on sustainable forestry, green homes and smart insulation.
Sustainable living is very close to my heart so I enjoyed helping B&Q get their message across about greener living.
Angela Pryce – tea expert
I loved working with Angela Pryce, one of the UK’s best-known tea experts, who regularly features on TV and in the press.
I created all the content for Angela’s new website, ensuring that the copy promoted her services in a fun and engaging way. The copy needed to match Angela’s funky visual branding – and Angela was delighted with the results.
Tucker Joinery
Family-run business Tucker Joinery designs and creates beautiful bespoke kitchens, orangeries, windows and furniture for clients across the south of England. I produced all the content for Tucker Joinery’s new website, which reflects their fine craftsmanship and heritage.
I completed this project through local marketing agency Blue Bee, who said: “Thank you so much for writing such wonderful copy for Tucker Joinery’s new site – they are very excited to see the final result and a large part of that is down to your wonderful copy.”
My copy makeover (Before and after)
Below you can read some sample copy I put together for a brochure highlighting the work of the Southampton Business Improvement District (BID). The BID plays an instrumental role in supporting local businesses and tackling crime in the area.
Original content from the client
In our first BID term we focussed on improving the trading environment to become a place for business to thrive. We delivered saving schemes for our members, supported investment opportunities and developed ways to retain skills and talent within the city. Your business is our business, which is why we think it’s critical that we provided a united voice for our members to lobby for matters than mean the most to you.
In our next BID term we plan to focus on understanding and preventing the root causes of crime and anti-social behaviour in the city centre to protect our businesses – your safety is our priority.
New content
We’ve worked tirelessly to ensure that Southampton is a place where businesses thrive. The BID has delivered saving schemes for our members, supported investment opportunities and introduced new ways to retain skills and talent within the city.
We’ve provided a voice for businesses, lobbying on issues that matter to you and ensuring that your views are presented on all local projects.
Your safety is our top priority. We will build on our progress in tackling the root causes of crime and anti-social behaviour in the city centre to protect our businesses.